藝廊經濟之探討－騷音藝廊商標設計

A study on Art Gallery Economy - Logo Design of Art Gallery of Noise

10.6639/JCCIR.201803_8(1).0003

許有麟(Yu-Lin Hsu)

藝廊經濟 ； 文化符碼 ； 商標設計 ； Art Gallery Economy ； Cultural Symbols ； Logo Design

文化創意產業研究學報

8卷1期（2018 / 03 / 01）

19 - 26

繁體中文

本文的目的是研究藝廊經濟在發展過程中，基於藝廊的經濟效益和品牌形象設計案例為研究報告。藝廊品牌設計和應用，適用於藝廊經濟的基本經營模式，包含公司形象建立、商品行銷策略、服務流程、創意商品設計和溝通流程。設計的應用中，考量文化元素融入設計不能只考慮外在造形，而需從文化意涵來轉換，故本文希望藉由了解屏東地區的人文風情、文化元素與地域特色之後，將相關文化符碼整理歸納，發揮創意後進行設計轉化，將文化元素應用於騷音藝廊品牌形象建立和創意商品設計上。

Based on the economic benefit and design case studies for branding image, the paper aims to investigate developing process on the economy of art gallery. Branding design and application of art gallery are applicable for the basic operational model of the economy for art gallery including the establishment of company's image, marketing strategy, serving process, design of creative products as well as phases of communication. Design applications consider integrations of cultural elements not only from its shape but also from the transformation of cultural contents. As a result, this paper tries to employ human characteristics, cultural elements and local uniqueness from Pingtung area then generalizing them into related cultural codes with exerted creativity. By design transformation, specific cultural elements are applied to the building of branding image and design approach on creative products for Noise art gallery.

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