题名

論大數據下Facebook假新聞傳播現象

并列篇名

On Facebook Fake News Dissemination under Big Data

DOI

10.6639/JCCIR.201809_8(3).0002

作者

唐淑珍(Shu-Zhen Tang)

关键词

假新聞 ; 同溫層 ; 個資隱私 ; 隱私外洩 ; 安全性 ; Fake news ; Echo chamber ; Personal data ; Data loss ; Safety

期刊名称

文化創意產業研究學報

卷期/出版年月

8卷3期(2018 / 09 / 01)

页次

31 - 36

内容语文

繁體中文

中文摘要

如果説在生產社會的時代話語是“民以食為天,王者以民為天”,工業社會的經典口號是“時間就是金錢、效率就是生命”,資訊時代的今日代表句是“知識就是力量”,那後資訊社會什麼樣的口號會成為這個時代的經典呢?網路的出現,改變了過去大眾傳播的主體和受體,受眾不再是單向的接受訊息,只要你想要,你也可以是訊息傳播者。可想而知這樣的改變為網路媒體帶來了全新的產業價值鏈,帶來全新思維和價值的背後,是否隱含宰制階級控制的潛在威脅?社群是一種媒體。企業與其商業邏輯已經主宰社群媒體與網際網路,網際網路在性質上已然是不折不扣的資本主義,社群媒體實質上是受資本主義殖民。而在你點擊「讚」的同時,有想過你親手累積的大數據,亦同時親手構築屬於你自己的同溫層嗎?你看到的是真實嗎?還是你親手選擇了你想看的內容,而你卻不自知呢?

英文摘要

If we say that in the era of productive society, the words are "the masses regard sufficient food as their heaven, a king would view his people as the most important pillar of the kingdom". The classic slogan of industrial society is "time is money, efficiency is life", the representative sentence of the information age today is "knowledge is power". Then what slogan in the post-information society will become the classic of this age? The emergence of the Internet has changed the subject and receptor of mass communication in the past. The audience is no longer a one-way acceptance message; you can also be a message communicator if you want. It is conceivable that such changes have brought a new industrial value chain to online media, and behind the new thinking and value, does it imply a potential threat of control of the control class? Community is a kind of media. Enterprises and their business logic have dominated social media and the Internet. The Internet is already completely capitalist in nature. Community media is essentially colonized by capitalism. When you click "Praise", have you ever thought about the big data that you have accumulated by yourself and at the same time build your own echo chamber? Are you seeing the truth? Or did you personally choose what you want to see, but you didn't know it?

主题分类 社會科學 > 社會學
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