题名

Establishment of FPG Shopping from B2B to B2C for Mainland China

DOI

10.6285/MIC.3(2).15

作者

Hardy Lin；Henry Ker-Chang Chang；Zi-Hau Tsai

关键词

Economic Cooperation Framework Arrangement ； Customer Service Life Cycle ； Unified Modeling Language ； B2C

期刊名称

管理資訊計算

卷期/出版年月

3卷2期（2014 / 09 / 01）

页次

206 - 221

内容语文

英文
英文摘要

Mainland China is becoming a big country, most recently, Taiwan and mainland China has recently approved the ＂economic cooperation framework arrangement (ECFA).＂ As the President Wang Yung-ching, god of management, wants to see the rapid progress of information technology, there will be business-to-customer (B2C) market. There are many domestic Internet shopping malls such things UDN, Eastern shopping network, Yahoo or FPG shopping are the case occurred. Although the ECFA has been signed, and mainland China, Alibaba has emerged, which is a popular trend in information technology worth exploring, so this research wants to take care of members in mainland China. We describe all the mall customer service lifecycle stressed the Unified Modeling Language (UML) can advertise products. New features such as ＂member-based customer base＂ for the FPG shopping network is an advantage in itself, this gets commitments to take care of their employees from President Wang; In addition, FPG shopping wants to win the victory in all Internet malls. We believe, FPG shopping network development in the country will develop its characteristics, but in two different modes of ECFA between society, even the concept of continuous and sustained happen to show the true capabilities and value. Of course, the performance of the ECFA can let other countries have noticed.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 管理學
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