台灣南部地區中小型家族企業個案之研究

Research on Business Strategy of Small and Medium Family Enterprises in Sourthern Taiwan

10.6285/MIC.5(1).01

吳添傑(Tien-Chieh Wu)；武麗君(Li-Jun Wu)；吳忠敏(Chung-Min Wu)；高宏華(Hung-Hua Kao)

經營策略 ； 家族企業 ； 生命週期 ； business strategy ； family business ； life cycle

管理資訊計算

5卷1期（2016 / 03 / 01）

1 - 11

繁體中文

本文以台灣南部地區一家傳統家族公司為研究對象，具體包括家族企業的定義、治理、優缺點、傳承、創新思維以及經營策略的意向、評估模式和方向，為本文研究奠定理論基礎；然後，綜合運用半結構式訪談和實地調查等研究方法，從創業初期、海外拓展期、穩定成長期和變革期等四個階段介紹了個案公司的發展歷程，結合個案公司營運概況，從主要商品的銷售地區、市場佔有率、市場供需狀況等方面分析了個案公司的產品市場和競爭利弊影響因素，并針對具體問題給出了相對應的對策建議；最後，歸納得出研究結論，并對未來研究做出展望。

Taking company G for example, this paper firstly reviewed related research status both at home and abroad in two aspects of family business and business strategy, including the definition, governance, advantages and disadvantages, heritage, innovative thinking and intentions of business strategy, assessment model and direction of family business, which lay a theoretical basis for this study; then, through the integration of semi-structured interviews and field surveys and other research methods, this paper introduced the development process of company G from the initial stage, overseas expanding stage, stable growing stage, to reform stage. Furthermore, based on company G's operation status, this paper analyzed the product market of company G and the influencing factors of competitive advantages and disadvantages, mainly in the aspects of regional goods sale, market share, supply and demand conditions. Finally, this paper drew some conclusions and put forward corresponding suggestions for future research.

1. 李振孙、蘇威傑(2009)。研發承諾與營運績效：以台灣家族企業為例。組織與管理，2(2)，197-221。
   連結：
2. 保育鈞 (2004)，家族企業應建立現代企業制度，中國廣播網，民營經濟論壇。
3. 哈佛管理精華 (2010) ，家族企業成功五大要素成功五大要素。
4. Arregle, J-L.,Hitt, M. A.,Sirmon, D. G.,Very, P.(2007).The development of organizational social capital: Attributes of family firms.Journal of Management Studies,44(1),73-94.
5. Badal, A.(2005).Using Interdisciplinary Thinking to Improve Strategy Formulation: A Managerial Perspective.International Journal of Management,22(3),365.
6. Chrisman, James J.,Chua, Jess H.,Sharma, Pramodita(2005).Trends and directions in the development of a strategic management theory of the family firm.Entrepreneurship Theory and Practice,29(5),555-576.
7. Craig, J.,Moores, K.(2006).A 10-year longitudinal investigation of strategy, systems, and environment on innovation in family firms.Family Business Review,19,1-10.
8. Delmar, Frederic,Shane, Scott(2003).Does business planning facilitate the development of new ventures?.Strategic Management Journal
9. Eddleston, K. A.,Kellermanns, F. W.,Sarathy, R.(2008).Resource Configuration in Family Firms: Linking Resources, Strategic Planning and Technological Opportunities to Performance.Journal of Management Studies,45(1),26-50.
10. Foster, M. J.(2001).Strategy Formulation in Small Business.International Small Business Journal
11. Hitt, M. A.,Bierman, L.,Shimizu, K.,Kochhar, R.(2001).Direct and Moderating of Human Capital on Strategy and Performance in Professional Service Firms: A Resourced-based Perspective.Academy of Management Journal,44(1),13-28.
12. Lambrecht, J.,Lievens, J.(2008).Pruning the Family Tree: An Unexplored Path to Family Business Continuity and Family Harmony.Family Business Review,21(4),295-313.
13. Miller, D.,Le Breton-Miller, I.(2005).Managing for the Long Run: Lessons in Competitive Advantage from Great Family Businesses.Boston:Harvard Business School Press.
14. Naldi, L.,Nordqvist, M.,Sjöberg, K.,Wiklund., J.(2007).Entrepreneurial Orientation, Risk Taking, and Performance in Family Firms.Family Business Review,20,33-48.
15. Porter, Michael E.(1996).What Is Strategy?.Harvard Business Review
16. Steier, L. P.(2009).Familial capitalism in global institutional contexts: Implications for corporate governance and entrepreneurship in East Asia.Asia Pacific Journal of Management,26(3),513-535.
17. Vera, D.,Crossan, M.(2004).Strategic leadership and organizational learning.Academy of Management Review,29,222-240.
18. Westhead, P.,Howorth, C.,Cowling, M.(2002).Ownership and management issues in first generation and multi-generation family firms.Entrepreneurship & Regional Development,14(2),247-269.
19. 大前研一、黃宏義譯(1995)。策略家的智慧。台北:長河。
20. 王薇薇(2009)。碩士論文(碩士論文)。世新大學企業管理學系。
21. 司徒達賢(1995)。策略管理。台北:遠流出版社。
22. 范博宏(2012)。關鍵世代─走出華人家族企業傳承之困。北京:東方出版社。
23. 許士軍、陳光中(1989)。行政院國家科學會專題研究報告行政院國家科學會專題研究報告,行政院國家科學會。
24. 陳定國(2003)。家族接班人如何面對企業的危機與轉機。管理雜誌，350，114-116。
25. 陳美華、高振楠(2008)。家族企業特徵與公司績效之關聯性─以台灣電子產業為例。台灣銀行季刊，59(2)，199-299。
26. 陳韋宇(2004)。碩士論文(碩士論文)。國立中央大學企業館理研究所。
27. 黃營杉、楊景傅、汪志堅、粱富梅(2003)。高等策略管理。台北市:華泰。

1. 邱紹群,林炳村(2022)。傳承社會資本延續家族企業價值。管理資訊計算，11(2)，74-90。
2. (2019)。家族企業的傳承與衝突當國際化經營成為二代眼中的潮流趨勢。產業與管理論壇，21(4)，30-58。