臺灣醫學影像產業個案公司經營策略之研究

A case Study of Medical Imaging Industrial Strategy in Taiwan

10.6285/MIC.5(1).02

楊智勇(Chih-Yung Yang)；方財源(Tsai-Yuan Fang)；吳添傑(Tien-Chieh Wu)；吳忠敏(Chung-Min Wu)；高宏華(Hung-Hua Kao)

醫學影像 ； 經營策略 ； Medical Imaging ； Business Strategy

管理資訊計算

5卷1期（2016 / 03 / 01）

12 - 22

繁體中文

由於醫學影像產業的數位元化，影像擷取及傳輸系統也越來越重要，同時為使不同廠牌的機種設備所產生的影像能互相交換，數位醫學影像傳輸資訊協定標準因此而訂定，目前數位醫學影像傳輸資訊協定標準已逐步成為公認的標準。而這個領域的前三大領導廠商分別是奇異醫療、飛利浦和西門子大廠同樣藉由購併策略來鞏固市場地位，並使自己成為醫學影像整體解決方案的供應商。本研究即是探討臺灣醫學影像產業個案公司，如何面臨大廠的購併與制定標準等門檻下的生存戰，如何因應未來環境發展，並提出具體核心的經營策略。經由本研究之分析所得的結果，界定個案公司成功及失敗的可能因素，作為未來中小企業在經營上之參考。

Due to the digitized Medical Equipment of Radiology（Medical Imaging）, both imaging and transfer systems also turn more important. In the meantime, the Digital Medical Imaging Information Transfer Protocol, which was made for the imaging exchange between different brands of machines, has gradually standardized nowadays. General Electric Company, Philips and Siemens are the top 3 leader firms of this field, the main suppliers that settle the entire medical imaging market through merger and acquisition strategy. This study investigates cases of Taiwan’s medical equipment of radiology （medical imaging equipment）, to find out how to outlive the merger, acquisition and standardization of those leading companies, to cope with the future development and to bring up the core operations strategy. Small and medium enterprises can counsel with analyses of this case study for their future operation through examining successful and failing factors.

1. Autian, John(2004).Adverse effects of medical devices.International Journal of Risk & Safety in Medicine,16(2),113.
2. Badal, A.(2005).Using Interdisciplinary Thinking to Improve Strategy Formulation: A Managerial Perspective.International Journal of Management,22(3),365.
3. Holmes, Suzanne C.,Miller, Renee H.(2003).The strategic role of e-commerce in the supply chain of the healthcare industry.International Journal of Services Technology and Management,4(4-6),507.
4. McAllister, P.,Jeswiet, J.(2003).Medical device regulation for manufacturers. Proceedings of the Institution of Mechanical Engineers -Part H -.Journal of Engineering in Medicine,217(6),459-467.
5. Rogers, John C.(2003).Pediatric hospitalist programs offer chance to improve quality and cost.Health Care Strategic Management,21(3),12.
6. Wolff, Nancy(2002).Risk, response, and mental health policy:Learning from the experience of the United Kingdom.Journal of Health Politics, Policy and Law,27(5),801.
7. 王冠東(2003)。碩士論文(碩士論文)。淡江大學商管學院高階主管管理碩士學程。
8. 王婉馨(1999)。碩士論文(碩士論文)。中原大學醫學工程研究所。
9. 何瑞明(2000)。碩士論文(碩士論文)。中原大學醫學工程研究所。
10. 李顯章(1999)。碩士論文(碩士論文)。中興大學企業管理研究所。
11. 馮晉嘉(2000)。碩士論文(碩士論文)。長榮管理學院經營管理研究所。
12. 厲世偉(2000)。碩士論文(碩士論文)。銘傳大學管理科學研究所。
13. 魏文秀(2001)。碩士論文(碩士論文)。台北科技大學生產系統工程與管理研究所。
14. 蘇秀鑾(1999)。碩士論文(碩士論文)。中原大學工業工程研究所。