台灣壽險業務人員情緒智能與工作績效之關係：以性別作為調節變項

The Study on Relationship between Emotional Intelligence and Job performance In Taiwan Life Insurance Business: Gender as Moderator

10.6285/MIC.201909_8(2).0001

魏筱昀(Siao-Yun Wei)

壽險業務 ； 情緒智能 ； 工作績效 ； 性別 ； Life insurance business ； Emotional intelligence ； Job performance ； Gender

管理資訊計算

8卷2期（2019 / 09 / 01）

1 - 10

繁體中文

壽險業務在文明社會中已是成熟的社會互助制度，對於人民生活的保障相當重要，然而此項商業活動的推展，始終仰賴各家保險公司壽險業務人員的推廣宣傳，藉由人際互動傳播的方式來促成交易，可謂是與顧客產生高度接觸的行銷活動，這也意味著壽險業務人員必須隨時保持自己情緒在良好的狀態，才能克服困難與持續創造績效；壽險產業的女性業務員相對較多，此現象亦值得探究，故以性別做為調節變項，希冀探求不同性別之情緒智能對工作績效關係之相對差異。本研究以台灣壽險業務人員為對象，以問卷調查方式蒐集資料，探討其情緒智能與工作績效之間的關聯性，使用敘述統計、驗證性因素分析與層級迴歸分析以估計資料，瞭解情緒智能對於工作績效的正向預測力，值得一提的是，男性與女性業務人員在情緒智能對工作績效之關係顯著不同，此項研究結果可以進一步提供結論與建議使實務界有所啟示。

Life insurance business is a mature social mutual assistance system in civilized society, which is very important for the protection of people's lives. However, the promotion of this business activity always relies on the promotion and promotion of life insurance business personnel of various insurance companies, and the way of interpersonal interaction. To facilitate transactions, a marketing activity is highly exposed to customers. This means that life insurance business personnel must keep their emotions in good condition at all times in order to overcome difficulties and continuously create performance. Based on the Taiwan life insurance business personnel, this study used a questionnaire survey to explore the correlation between emotional intelligence and job performance. Descriptive statistics, confirmatory factor analysis, and hierarchical regression analysis used to estimate the data. Positive predictive power, it is worth mentioning that the relationship between emotional intelligence and job performance is not the same for male and female business personnel. The results of this study can further provide conclusions and suggestions to enlighten the practical community.

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