節慶活動創新環境衡量之初探：以鶯歌陶瓷節為例

A Preliminary Study on the Measurement of Innovation Environment of Festivals: A Pre-test of Yingge Ceramic Festival

10.6285/MIC.201909_8(2).0004

王美雅(Mei-ya Wang)

節慶 ； 創新環境 ； 創新績效 ； 知識創造 ； 量表 ； festivals ； innovation environment ； innovation performance ； knowledge creation ； scale

管理資訊計算

8卷2期（2019 / 09 / 01）

34 - 47

繁體中文

在日趨緊湊的工商生活中，有別於日常生活的特別活動近來反而日益盛行，從全台全年無休的各種大大小小的節、慶、嘉年華等活動可以看出端倪，僅管節慶內涵不盡相同，但背後都隱約與地方發展或特定空間脈絡脫不了關係。過去少有研究將節慶作為一個地方產業發展的工具，討論節慶是否真能成為一個匯聚資源、知識創造的平台並產生創新績效，本論文嘗試從暫時性群聚觀點切入，衡量節慶創新環境，發展出成員匯聚、篩選機制、實體空間、資訊空間、連結活動等五項子構面之量表31題，以2018鶯歌陶瓷嘉年華進行預試，最後保留27題量表供後續進一步正式施測。

In the increasingly busy daily life, special events that are different from daily life have become more and more popular recently. From the various festivals of the whole year, such as celebrations, and carnivals, we can see this booming trend. Even though there is much difference between these festivals, most of them are somehow related with the specific place or area development. In the past very few studies have studied festivals as a tool for local industry development and as a platform for gathering resources, knowledge creation and generating innovative performance. This thesis attempts to adopt the perspective of temporary cluster, measuring the innovation environment of festivals, and developing the scale. The preliminary scale of innovation environment of festival events was developed, including 31 items and 5 sub-dimensions, that is, actor aggregation, screening mechanism, physical space, information space, and engaging activities. This questionnaires are distributed in the 2018 Acura Ceramics Carnival as a pre-test, and 27-item are retained for further testing.

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