臺灣金融機構信用卡發行量與公司績效之關係探討

Investigating the Relationship between Credit Card Issuance Volume and Firm Performance - Evidence from Banking Industry of Taiwan

10.6285/MIC.201909_8(2).0007

倪衍森(Yensen Ni)；黃寶玉(Paoyu Huang)；鄭義榮(Yi-Rung Cheng)；陳皇瑋(Huang-Wei Chen)

信用卡發行量 ； 公司績效 ； 公司價值 ； 公司治理 ； Credit Card Issuance Volume ； Firm Performance ； Firm Value ； Corporate Governance

管理資訊計算

8卷2期（2019 / 09 / 01）

69 - 79

繁體中文

本研究以2008年至2017年合計10年台灣金融業之資料為樣本，探討金融機構信用卡發行量與該公司績效的關係，並得到以下的結果：一、金融機構發行愈多的信用卡數量對該公司的績效愈好，顯示信用卡發行量的增加有助於公司績效的提升。二、信用卡逾放比高的公司，其績效表現並不佳，表示金融機構除了提高信用卡的發行量之外，也需要對信用卡申請人還款能力予以把關。三、董監事質押比率高低對公司績效並無呈現負相關，此乃由於一些金融機構之董監事質押比雖高，但其公司績效並不遜色，此實證結果與過去相關文獻之質押比對公司並非正面的實證結果有所不同。

This study investigates whether firm performance would be affected by the issuing volume of credit card. By employing the data of Taiwanese banks over the period of 2008-2017 disclosed by Financial Supervisory Commission as the samples, we reveal several valuable findings. First, the financial institutes with high credit card issuance volume might have better firm performance, indicating that increasing credit card issuance volume would enhance firm value. Second, the firms with high overdue loan ratios in terms of credit cards would weaken firm performance, implying that the firms should evaluate the quality of credit card applicants instead of increasing the issuance volume only. Third, this study shows that directors' pledge ratio in not negatively related to firm performance, which might result from that some financial institutions with higher directors' pledge ratio still have superior performance. This finding seems somewhat different from the results releaved in the past studies.

1. Auriemma, M. J.(1996).Auriemma, M. J. (1996). U.S. Patent No. 5,513,102. Washington, DC: U.S. Patent and Trademark Office..
2. Berger, A. N.,Udell, G. F.(1998).The economics of small business finance: The roles of private equity and debt markets in the financial growth cycle.Journal of Banking & Finance,22(6-8),613-673.
3. Bugera, V.,Konno, H.,Uryasev, S.(2002).Credit cards scoring with quadratic utility functions.Journal of Multi‐Criteria Decision Analysis,11(4-5),197-211.
4. Carow, K. A.,Staten, M. E.(1999).Debit, credit, or cash: survey evidence on gasoline purchases.Journal of Economics and Business,51(5),409-421.
5. Chen, H. M.,Tseng, C. H.(2005).The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan.Tourism Management,26(1),15-24.
6. Crook, J. N.,Hamilton, R.,Thomas, L. C.(1992).Credit card holders: Characteristics of users and non-users.Service Industries Journal,12(2),251-262.
7. Danes, S. M.,Hira, T. K.(1990).Knowledge, beliefs, and practices in the use of credit cards.Home Economics Research Journal,18(3),223-235.
8. Drehmann, M.,Sorensen, S.,Stringa, M.(2008).The integrated impact of credit and interest rate risk on banks: an economic value and capital adequacy perspective.Journal of Banking & Finance,34(4),713-749.
9. Feinberg, R. A.(1986).Credit cards as spending facilitating stimuli: A conditioning interpretation.Journal of Consumer Research,13(3),348-356.
10. Hand, D. J.,Henley, W. E.(1997).Statistical classification methods in consumer credit scoring: a review.Journal of the Royal Statistical Society: Series A (Statistics in Society),160(3),523-541.
11. Hayhoe, C. R.,Leach, L.,Turner, P. R.(1999).Discriminating the number of credit cards held by college students using credit and money attitudes.Journal of Economic Psychology,20(6),643-656.
12. Higgins, E. J.,Mason, J. R.(2004).What is the value of recourse to asset-backed securities? A clinical study of credit card banks.Journal of Banking & Finance,28(4),875-899.
13. Hirschman, E. C.(1979).Differences in consumer purchase behavior by credit card payment system.Journal of Consumer Research,6(1),58-66.
14. King, A. S.(2004).Untangling the effects of credit cards on money demand: convenience usage vs. borrowing.Quarterly Journal of Business and Economics,57-80.
15. Knittel, C. R.,Stango, V.(2003).Price ceilings as focal points for tacit collusion: Evidence from credit cards.American Economic Review,93(5),1703-1729.
16. Kulasekaran, S.,Shaffer, S.(2002).Cost efficiency among credit card banks.Journal of Economics and Business,54(6),595-614.
17. Lee, J.,Kwon, K. N.(2002).Consumers’ use of credit cards: store credit card usage as an alternative payment and financing medium.Journal of Consumer Affairs,36(2),239-262.
18. Montgomerie, J.(2006).The financialization of the American credit card industry.Competition & Change,10(3),301-319.
19. Mottola, G. R.(2013).In our best interest: Women, financial literacy, and credit card behavior.Numeracy,6(2),4.
20. Nash, R. C.,Sinkey, J. F., Jr(1997).On competition, risk, and hidden assets in the market for bank credit cards.Journal of Banking & Finance,21(1),89-112.
21. Paisittanand, S.,Olson, D. L.(2006).A simulation study of IT outsourcing in the credit card business.European Journal of Operational Research,175(2),1248-1261.
22. Postrel, R.(2007).Postrel, R. (2007). U.S. Patent Application No. 11/424,407. Washington, DC: U.S. Patent and Trademark Office..
23. Roberts, J. A.,Jones, E.(2001).Money attitudes, credit card use, and compulsive buying among American college students.Journal of Consumer Affairs,35(2),213-240.