影響消費者使用穿戴式裝置的知覺價值、滿意度與採用意願之前因

The antecedent that influence consumers' perceived value, satisfaction and intension to adopt the wearable devices

10.6285/MIC.202003_9(1).0008

楊豐兆(Feng-Chao Yang)；林利餘(Li-Yu Lin)

穿戴式裝置 ； 創新擴散理論 ； 採用理論 ； wearable device ； diffusion of innovation theory ； adoption model

管理資訊計算

9卷1期（2020 / 03 / 01）

81 - 98

繁體中文

穿戴式裝置具有創新與獨特性，逐漸成為設計師考慮的潮流設計元素，連帶影響消費者是否願意採用此項創新性科技產品。本研究目的是依據創新擴散理論與新產品的採用理論探討影響消費者採用穿戴式裝置的知覺價值、滿意度與採用意願之前因。研究採用便利抽樣，以網路問卷調查回收314份，扣除無效問卷29份後，有效問卷共285份，有效回收率為90.7％。回收資料以Smart PLS 2.0進行結構方程模式驗證研究模型。研究結果包括：（1）個人特性對知覺價值與滿意度有正向影響；（2）相容性對知覺價值與滿意度有正向影響；（3）易用性對知覺價值與滿意度有正向影響；（4）相對優勢對知覺價值有正向影響；（5）知覺價值對滿意度與採用意願有正向影響；（6）滿意度對採用意願有正向影響。本研究認為，穿戴式裝置目前是創新產品，業者可以辦理相關的教育訓練等體驗活動，讓使用者有能力自我設定或解讀裝置上的數據資料，並且進行適當的處置或自我改善措施，將有助於穿戴式裝置產業發展。

The wearable devices, new technology products with several unique and innovative features, gradually become the trend design element considered by the designers, which may affect the consumer's to adoption intention. The purpose of this study is to explore the antecedent that influence consumers' perceived value, satisfaction and intension to adopt wearable devices by using diffusion of innovation theory and new product adoption model. We collect 314 effective samples of customers from the online questionnaire, were obtained from convenience sampling, 29 invalid samples, 285 samples were valid, the effective rate was 90.7%. With the 285 questionnaires, this study completes the structural model analysis by the Smart PLS 2.0. The results show that: (1) Individual characteristics have a positive effect on perceived value and satisfaction; (2) Compatibility has a positive effect on perceived value and satisfaction; (3) Ease of use has a positive effect on perceived value and satisfaction; (4) Relative advantage has a positive effect on perceived value. (5) Perceived value has a positive effect on satisfaction and adoption intention. (6) Satisfaction has a positive effect on the adoption intention. This study believes that wearable devices are innovative products after all, and the vendors can handle related educational activities such as education and training, so that users have the ability to self-interpret the data on the device and carry out appropriate disposal or self-improvement measures, will contribute to the development of the wearable device industry.

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