英文摘要
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Armed with the arguments of Chen et al. (2018) this study employs days sales outstanding and days payable outstanding as the proxy variables for customer relationship strength and supplier relationship strength respectively, to explore whether these two strengths bring various impacts on service and manufacturing companies' operating ability, due to the inherently distinct characteristics of these two industries' operating activities. Our regression analysis findings show that the stronger the customer relationship is, the significantly lower cash turnover and the total assets turnover will be for manufacturing industry, while no significance on the four operating ability indicators is detected for service industry. On the other hand, the stronger the supplier relationship is, the significantly higher the fixed assets turnover but the lower total assets turnover will be for manufacturing industry, while significantly lower cash turnover and the total assets turnover are seen for service industry as well. Our study's findings highlight the increased account receivables, cash and fixed assets incurred for strengthening customer relationship will deteriorate manufacturing companies' operating ability unless much higher sales revenue could be generated synchronically. Moreover, the increased cash and inventories incurred from stronger supplier relationship will also harm the operating ability of both manufacturing and service companies. Especially service companies might have to heavily consider taking advantage of cash generated to boost sales revenue and lower inventory by effective marketing and promotion programs.
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参考文献
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連結:
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