AR美圖濾鏡可否展現與接納自我？

Could AR Filters Make You Present and Accept Yourself?

10.6285/MIC.202303_12(1).0007

陳于嫻(Yu-Hsien Chen)；陳瓊燕(Chiung-Yen Chen)；林思賢(Szu-Hsien Lin)；邱紹群(Shao-Chun Chiu)

擴增實境 ； 濾鏡 ； 展現自我 ； 接納自我 ； 心理健康 ； Augmented Reality ； Filter ； Self-presentation ； Self-Acceptance ； Psychological Wellbeing

管理資訊計算

12卷1期（2023 / 03 / 01）

73 - 88

繁體中文;英文

擴增實境濾鏡效果是現今最受歡迎、廣被使用的一種社群媒體功能，其為使用者提供各種特殊視覺效果。然而，迄今為止少有研究針對促使用戶使用AR濾鏡功能的原因動機與使用後的幸福感受進行調查。因此，本研究以使用與滿足理論為基礎，建立理論實證架構，並透過問卷量化數據驗證假說，希冀提供下列三貢獻。首先，基於文獻回顧，本文篩選出可能促進用戶喜歡上傳經過AR濾鏡特效的圖片或影片在社群媒體上的九個動機及自我接納幸福構念，然後進行探索。其次，對於使用者因為展現自我需求而使用AR濾鏡的動機，本文提出真實自我、理想自我與多元自我三構面，希冀提供更細微精闢的理論見解。最後，研究結果發現僅有展現真實自我與社交互動需求顯著正向影響使用意願。而僅有展現理想自我與使用意願會影響自我接納。因此，本調查不僅探索用戶可能使用AR濾鏡特效的不同動機，也驗證可能帶來的直接使用意願與間接自我接納的影響，並為網路政策制訂者、社群媒體管理者、網站設計師等提供重要的實務建議。

Augmented reality filters that are the most popular feature on social media provide users with special visual effects. However, few studies have investigated what motivates users to use AR filters and how well they feel after using them. Therefore, based on the uses and gratifications theory, this study constructs a research framework, collects the data to test the hypothesis, and provides three contributions. First, we figure out nine motivations and a self-acceptance concept that might encourage users to drive AR picture filter usage on social media. Secondly, this paper proposes three dimensions of self-presentation to provide subtle and incisive insights. Finally, this survey not only explores the different motivations of using AR filter on social media, but also examines their possible direct and indirect self-acceptance effects. The results offer important implications for policymakers, site designers and social media managers.

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