對話情境、貼圖類型與社會臨場感研究：以LINE貼圖為例

A Study of Conversation Scenarios, Sticker Types and Social Presence in LINE

10.6137/RECT.201812_119.0001

顏亦敏(Yen, Yi-min)；李峻德(Lee, Jiunde)

LINE貼圖 ； 社會臨場感 ； 非語言線索 ； 對話情境 ； LINE sticker ； Social presence ； Non-verbal cues ； Conversation scenarios

教育傳播與科技研究

119期（2018 / 12 / 31）

1 - 13

繁體中文

隨著科技的進步，於電腦仲介環境中傳遞非語言線索的形式更加多元。LINE是臺灣最主流的即時通訊軟體，其貼圖不僅是一種圖示的展現，亦已成為線上溝通環境促進互動與傳遞非語言線索、情感的重要形式。本研究以問卷與深訪兩階段研究過程，檢測對話情境以及貼圖類型對社會臨場感的影響與原因。本研究結果顯示：一、於線上溝通環境中使用貼圖對於社會臨場感有顯著正向影響；二、個體傾向在不同的對話情境使用不同貼圖類型；三、相較於社會情感情境，個體於工作取向情境下的社會臨場感程度較高；四、於不同對話情境之下，影響社會臨場感的感知要素不同，對於不同貼圖類型感受亦不相同。

As the rapid growth of online communication technology, non-verbal cues have evolved in various forms particularly in the computer-mediated communication (CMC) environment. LINE, one of the most dominant Instance Messaging (IM) applications in Taiwan, provides varied stickers which are not just the extensions of icons but possess impressive power to facilitate interactions and to transmit the non-verbal cues emotionally. A two-stage research procedure was applied to investigate how different conversation scenarios and sticker types might affect the user's social presence. The results show that 1. The impact of stickers usage toward the user's perception of social presence was positively significant; 2. Users tended to use different types of stickers based on different conversation scenarios; 3. Users felt a higher perception level of social presence in task-oriented scenarios than in the socio-emotional scenario; 4. Not just the perceptional elements of social presence, the interpretations of different types of LINE stickers will also be varied because of the impacts of different conversation scenarios.

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