| 题名 |
韓客來台觀光實務與韓語人才培育現況之研析 |
| 并列篇名 |
An Analysis of Tourism Elites Developing Practice in Taiwan on Korean Market |
| 作者 |
游娟鐶(Chuan-Huan Yu)；陳瓊華(Chyoug-Hwa Chen) |
| 关键词 |
黃金產業 ； 觀光發展 ； 韓語導遊 ； 韓客 ； golden business ； tourism development ； tour guide ； Korean visitors |
| 期刊名称 |
韓國學報 |
| 卷期/出版年月 |
25期（2014 / 07 / 01） |
| 页次 |
21 - 45 |
| 内容语文 |
繁體中文 |
| 中文摘要 |
觀光休閒產業素有無煙囪工業之稱，世界各國都會把它列為重點產業全力發展，推動觀光除了可以充實基礎建設、提升國際知名度、促進國際交流、塑造國際形象與特色、活絡產業發展，進而可以提高國內生活水準與擴大國際視野。因此，世界各國無不利用其自身所擁有的天然資源、自然景觀與人文藝術資產，積極發展觀光產業，期能賺取龐大的外匯收益，故又有「21世紀的黃金產業」之說。亞太各國為爭取蓬勃發展的觀光客源，都會擬訂策略計畫並設定到訪人數目標。以鄰近的韓國為例，根據韓國觀光公社資料顯示，近年來，觀光入境韓國人次連續四年皆有二位數的成長率；2012年韓國觀光外匯收入達141.76億美元。由此可見，韓國在發展觀光的努力，已經可從入境人數的增加與觀光外匯收入看到明顯的成效，足證韓國觀光產業對於提升國家經濟成長率方面，占有舉足輕重之地位。臺灣的觀光資源豐富，深具觀光旅遊發展潛力，然而，在觀光服務方面的人員素質與服務品質上，仍有提升的空間，還有加速培養稀有特殊語文導遊人才的迫切需要。觀光產業的成長與日俱增，專業人才需求孔急，如何透過教育紮根與媒合的方式，為觀光產業培養專才是一項重要的課題。以目前台灣觀光旅遊產業現況當中，韓語導遊人才的缺乏，使得目前及未來市場供需出現缺口，有必要研究提供可行的作法以充實其人才庫。基於從事韓語教育者的立場而言，在本文的發表中，希望從台灣目前推展觀光的現況，探究、分析台灣韓語觀光環境的發展實務，進而針對韓語觀光人才訓練方面擬定因應策略與提供建議事項，同時，提供有志從事韓語導遊工作的韓語學習者參考。 |
| 英文摘要 |
In viewing of the benefits along with tourism development, more and more countries have adopted tourism into their pivotal policies. Those benefits, which are recognized as better infrastructure, stronger international and domestic branding, intensive global interactions, vivid niche markets, flourish business, more visitor expenditures inflow, local living standards promoting, and enriching global vision, have urged authorities to make the most of their resources to promote tourism. With the leading effects to other sectors, tourism has been praised as ＂the golden business in the 21^(st) century.＂ To countries in Pan Pacific and Asian area, boosting visitor arrivals is particularly a great issue while facing the fierce regional tourism competition. National projects are made to deploy and meet the goal. In Korean experience, the annual growth rate of inbound visitors gained two digits in four-year sequence. The tourism expenditure reached US$ 14.176 billion in 2012. With multiple actions in years, the performance of amount of inbound visitors and tourism expenditure are outstanding. Therefore, the tourism industry in Korea is having more impacts on national economics. Taiwan tourism has abundant resources and infinite potential to develop tourism. However, according to the ＂Project Vanguard for Excellence in Tourism＂ mastered by Taiwan government, the industry should seek the further upgrading of both quantity and quality. The project propeller action plan-＂project keystone＂ reveals directions to consolidating tourism competitiveness. To improve the quality of Taiwan's tourism professionals and transform its industrial and manpower aspects, Taiwan authority is aiming at the industrial re-engineering and the cultivation of elite professionals. Due to the amount of inbound arrivals hits the historical record each year, the shortage of tour guides in specific markets has become a serious issue and shall be discussed as soon as possible. Comparing to the number of outbound visitors to Korea, Taiwan has fewer Korean visitors. While trying to win more Korean visitors, Taiwan has to fit the demand of tour guides to receiving or guiding travelers from Korea at the present stage, and build a talent pool for the incoming years. This present study is from a point of Korean language education to provide some practicable methods and experience on Korean tour guide development. It first introduced the remarkable process in Taiwan Tourism, followed by the Korean reception environment in Taiwan nowadays. By examining cases cooperated with government, university and community, this study concluded useful strategies and suggestions on training elites of receiving Korean visitors. The schemes developed or revealed in this study shall be quite helpful for Korean language educators, academies, government and those who are planning to dedicate himself/herself as a tour guide receiving Korean visitors. |
| 主题分类 |
人文學 >
人文學綜合 社會科學 > 社會科學綜合 社會科學 > 社會學 |
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