組織部門對生態旅遊經營管理策略認知之研究

Ecotourism Management Strategies for Different Public Sectors

10.6157/2007.1(2).2

歐聖榮(Sheng-Jung Ou)；柯嘉鈞(Chia-Chun Ko)

生態旅遊 ； 經營管理 ； 策略 ； Ecotourism ； management ； strategy

休閒與遊憩研究

1卷2期（2007 / 11 / 01）

25 - 52

繁體中文

本研究之主要目的為研擬永續生態旅遊之經營管理指標及策略，並嘗試探討生態旅遊地之公部門經營管理者對經營管理策略之認同度及其差異，冀藉由本研究之結果，提出台灣地區生態旅遊經營管理策略建議，提供未來公部門推展生態旅遊之依據及參考，以為永續性的生態旅遊奠定健全與成功的根基。本研究以國家公園、國家森林遊樂區、國家風景區作為研究範圍之選擇，研究對象為合部門管理者，以問卷調查的方式獲取所需資料，經統計分析結果得到主要的結論如下： 1．管理者對於遊客經營管理層面之「教育與學習」相關策略認同度以及可行性判斷為最高，而對遊客經營管理層面的「使用者收費及捐獻」策略則有較低的評值。 2．不同生態旅遊地的管理者對於遊客經營管理層面策略之認同度有顯著差異；對於環境經營管理及地方社區經營管理策略的認同度則較一發。

The purpose of this study was to propose management strategies for sustainable ecotourism as well as to discuss the agreement level and differences of management strategies for ecotourism between managers in public sectors. It was expected that the study results would provide management suggestions for public sectors in promoting and developing sustainable ecotourism. For achieving the study purpose, this study selected national park, national forest recreation area, and national scenic area as study areas. The questionnaire survey method was used to obtain the required data. The study samples were selected from staffs working for those three public sectors. Through statistical analyses, the study obtained the following conclusions: 1. Managers in public sectors had the highest agreement level and feasibility judgment on the related management strategies of ”education and learning” which was under the dimension of ”visitor management”. However, they had a lower agreement level on the management strategy of ”payment of established entrance fees and additional donations” which was under the dimension of ”visitor management”. 2. There were significant differences in the agreement level of management strategies of ”visitor management” dimension among managers of public sectors. However, they had consentaneous agreement levels on both strategic dimensions of ”environment management” and ”community management”.

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