美濃文化資源規劃與文化觀光議題討論

The Planning of Cultural Resources and Issues of Cultural Tourism in Meinong

10.6157/2014.5(1).2

廖淑容(Shu-Jong Liau)

美濃 ； 文化資源 ； 客家文化 ； 文化觀光 ； Meinong ； cultural resources ； hakka culture ； cultural tourism

休閒與遊憩研究

6卷1期（2014 / 05 / 01）

41 - 74

繁體中文

鄉村擁有豐富的文化自明性，且不同於都市生活模式的體驗，文化觀光成為發展的重要策略；資源在地性、文化符號性和消費市場性，則是文化資源規劃及文化觀光發展的重要方基礎。本研究以美濃個案為研究對象，藉文獻研究歸納與分析，以及在地住民和遊客的問卷調查，可以發現美濃在地文化資源豐富，且客家符號與意象鮮明，具高度的地域區辨度，以「紙傘」和「客家美食（粄條）」為主要人文資產符號，以「客家本色」表客家族群的勤奮、節儉、友善和團結，以及「傳統技藝（紙傘、菸草和拉陶…）」和「文化傳承（母語和慎終追遠等）為重要人文精神符號，文化觀光潛力十足且具推展優勢。但從居民和遊客認知態度分析，也可歸結，為推展永續文化觀光之發展基礎，應該加強深化遊客對文化特質的認識與理解、提升文化創意行銷與活動資源整合的規劃基礎、以及平衡遊客需求與資源發展，以永續推動文化觀光的發展。

Due to advantages of cultural identity and natural experience, the cultural strategy is highlighted as an opportunity to promote the rural development. The strategic planning and application of cultural resources are hence introduced as beginnings to promote the cultural strategy. According to studies of cultural development and cultural tourism, they precisely pointed out that the cultural resources with localized, symbols, and market are important bases for strategically planning cultural resources. For responding such issues, this study based on the literature reviewing, the opinions of the visitors and local residences, tried to discuss the issues of the strategic planning of cultural resources in Meinong. The result, apparently, pointed out the Meinong is a classical cultural town with rich cultural resources, distinctive Hakka symbols, and high local identity, especially the ＂paper umbrellas＂ and ＂Hakka cuisine＂ are mainly humanities asset symbols. By the way, a specific Hakka cultural area owned ＂Hakka personality＂, ＂traditional technique and industry＂ and ＂cultural heritage＂ drove important humanistic spirit symbols to a high advantage for developing cultural tourism. It also concluded strengthening recognitions of tourists and marketing of cultural creativity, emphasizing comprehensive and strategic integration of cultural resources, and promoting balanced development between tourist’s needs and resources should be highlighted in future sustainable development of cultural tourism.

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