The Moderating Effect of Vivid Memory in Novelty Seeking and Revisit Intention

10.6157/2015.7(1).1

She-Juang Luo；Chang-Hua Yen；Ya-Fang Yang

Novelty seeking ； Vivid memory ； Revisit intention ； Tourist

休閒與遊憩研究

7卷1期（2015 / 06 / 01）

1 - 53

英文

The purpose of this study was to explore whether novelty seeking has the effect on the tourists' revisit intention, as well as whether vivid memory can bring about significant effects on their revisit intention. Survey data from 1129 inbounding tourists from Mainland China and outbounding Taiwanese tourists was recruited as subjects to conduct with a questionnaire. The results indicated that novelty seeking has a positive effect on tourists' revisit intention. A positive vivid memory of previous travel was a significant moderating effect on the decision to revisit intention. Implications of these findings as well discussed.

1. Jeng, C.,Sheu, P. Y.,Chen, C. M.,Chen, S. R.,Tseng, I. G.(2001).Clinical validation of the related factors and defining characteristics of impaired swallowing for patients with stroke.Journal of Nursing Research,9(4),105-115.
   連結：
2. Bureau of Tourism, Ministry of Communication and Transportation (2013). Consolidated Travel Agencies. Retrieved form http://www.tbroc.gov.tw/m1.aspx?sNo=0000148&lid=53&t=l3&keyString=^^^53
3. Alegre, J.,Juaneda, C.(2006).Destination loyalty: consumers' economic behavior.Annals of Tourism Research,33(3),684-706.
4. Alexandris, K.,Carroll, B(1997).An analysis of leisure constraints based on different recreational sport participation levels: results from a study in Greece.Leisure Sciences,19(1),1-15.
5. Anwar, S. A.,Sohail, M. S.(2004).Festival tourism in the United Arab Emirates: First-time versus repeat visitor perceptions.Journal of Vacation Marketing,10(2),161-170.
6. Arentze, T. A.,Timmermans, H. J .P.(2003).Modeling learning and adaptation processes in activity-travel choice: a framework and numerical experiments.Transportation,30(1),37-62.
7. Arentze, T. A.,Timmermans, H. J. P.(2005).Information gain, novelty seeking and travel: A model of dynamic activity-travel behavior under conditions of uncertainty.Transportation Research Part A: Policy and Practice,39(2-3),125-145.
8. Assaker, G.,Vinzi, V. E.,O'Connor, P.(2011).Examining the effect of novelty seeking, satisfaction, and destination image on tourists' return pattern: a two factor, non-linear latent growth model.Tourism Management,32(4),890-901.
9. Backman, K.,Backman, S.,Uysal, M.,Sunshine, K.(1995).Event tourism: an examination of motivations and activities.Festival Management & Event Tourism,3(1),15-24.
10. Bagozzi, R. P.,Yi, Y.(1988).On the evaluation of structural equation models.Academic of Marketing Science,16(1),76-94.
11. Baker, D. A.,Crompton, J. L.(2000).Quality, satisfaction, and behavioral intentions.Annals of Tourism Research,27(3),785-804.
12. Baloglu, S.(1999).A path analytic model of visitation intention involving information sources, socio-psychological motivations, and destination image.Journal of Travel & Tourism Marketing,8(3),81-90.
13. Baloglu, S.,McCleary, K. W.(1999).US international pleasure travelers' images of four mediterranean destinations: a comparison of visitors and nonvisitors.Journal of Travel Research,38(2),144-152.
14. Baloglu, S.,Uysal, M.(1996).Market segments of push and pull motivations: a canonical correlation approach.International Journal of contemporary Hospitality Management,3(8),32-38.
15. Bello, D. C.,Etzel, M. J.(1985).The role of novelty in the pleasure travel experience.Journal of Travel Research,24(1),20-26.
16. Bentler, P. M.(1990).Comparative fit indexes in structural models.Psychological Bulletin,107(2),238-246.
17. Bigne, J. E.,Andreu, L.,Gnoth, J.(2005).The theme park experience: an analysis of pleasure, arousal, and satisfaction.Tourism Management,26(6),833-844.
18. Birgit, L.(2001).Image segmentation: the case of a tourism destination.Journal of Services Marketing,15(1),49-66.
19. Bitner, M. J.(1992).Servicescape: the impact of physical surroundings on customers and employees.Journal of Marketing,56(2),57-71.
20. Chon, K.(1991).Tourism destination image modification process.Tourism Management,12(1),68-72.
21. Cohen, E.(1979).Rethinking the sociology of tourism.Annals of Tourism Research,6(1),18-35.
22. Conway, M.(1999).Unique memories: creating the mind's 'I'.Nature,397,575-576.
23. Crompton, J. L.(1992).Structure of vacation destination choice sets.Annals of Tourism Research,19(3),420-434.
24. DeVellis, R. F.(1991).Scale development: theory and applications.Newbury Park:Sage.
25. Dodds, W.,Monroe, K.,Grewal, D.(1991).Effects of price, brand and store information on buyers'product evaluations.Journal of Marketing Research,28(3),307-319.
26. Fakeye, P. C.,Crompton, J. L.(1991).Image differences between prospective, first-time, and repeat visitors to the lower Rio Grande Valley.Journal of Travel Research,30(2),10-16.
27. Feng, R.,Jang, S.(2004).Temporal destination loyalty: a structural initiation.Advances in Hospitality and Tourism Research,9(2),207-221.
28. Fornell, C. ,Larcker, D.(1981).Evaluating structure equations models with unobservable variables and measurement error.Journal of Marketing Research,18(1),39-50.
29. Galloway, G.,Lopez, K.(1999).Sensation seeking and attitudes to aspects of national parks: a preliminary empirical investigation.Tourism Management,20(6),665-671.
30. George, R.(2003).Tourist's perceptions of safety and security while visiting Cape Town.Tourism Management,24(5),575-585.
31. Gerbing, D. W.,Anderson, J. C.(1988).An updated paradigm for scale development incorporating unidimensionality and its assessment.Journal of Marketing Research,25(2),186-192.
32. Gitelson, R. J.,Crompton, J. L.(1984).Insights into the repeat vacation phenomenon.Annals of Tourism Research,11(2),199-217.
33. Godbey, G.,Graefe, A.(1991).Repeat tourism, play, and monetary spending.Annals of Tourism Research,18(2),213-225.
34. Grace, D. ,O'Cass, A.(2004).An examination of the antecedents of repatronage intentions across different retail store formats.Journal of Retailing and Consumer Services,12(4),227-243.
35. Guo, Y.,Kim, S. S.,Timothy, D. J.,Wang, K. C.(2006).Tourism and reconciliation between Mainland China and Taiwan.Tourism Management,27(5),997-1005.
36. Gyte, D. M.,Phelps, A.(1989).Patterns of destination repeat business: British tourists in Mallorca, Spain.Journal of Travel Research,28(1),24-28.
37. Hair, J. F.,Black, W. C.,Babin, J. B.,Anderson, R. E.,Tatham, R. L.(2009).Multivariate Data Analysis.Upper Saddle River, New Jersey:Pearson Education Inc..
38. Harlow,L. L.(Ed.),Mulaik, S. A.(Ed.),Steiger, J. H.(Ed.)(1997).What if there were no significance tests?.Mahwah, NJ:Erlbaum.
39. Hebb, D. O.,Thompson, W. R.(1954).Handbook of social psychology.Reading, Mass:Addison-Wesley.
40. Hennig-Thurau, T.(ed.),Hansen, U.(ed.)(2000).Relationship marketing: Gaining competitive advantage through customer satisfaction and customer retention.Berlin, Germany:Springer Verlag.
41. Hernandez, M. D.,Wang, Y. J.,Minor, M. S.,Liu, Q.(2008).Effects of superstitious beliefs on consumer novelty seeking and independent judgment making: evidence from China.Journal of Consumer Behaviour,7(6),424-435.
42. Hirschman, E. C.(1980).Innovativeness, novelty seeking, and consumer creativity.Journal of Consumer Research,7(3),283-295.
43. Hsee, C. K.,Weber, E. U.(1999).Cross-national differences in risk preference and lay predictions.Journal of Behavioral Decision Making,12(2),165-179.
44. Hsu, T. K.,Tsai, Y. F.,Wu, H. H.(2009).The preference analysis for tourist choice of destination: a case study of Taiwan.Tourism Management,30(2),288-297.
45. Huang, S. ,Hsu, C. H. C.(2009).Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention.Journal of Travel Research,48(1),29-44.
46. Hughes, M.,Morrison-Saunders, A.(2002).Repeat and first time visitation in an experience specific context: the valley of the giants tree top walk.Journal of Tourism Studies,13(1),20-25.
47. James, F. P.(2004).First Timers' and repeaters' perceived value.Journal of Travel Research,43(1),29-38.
48. Jang, S. C.,Feng, R.(2007).Temporal destination revisit intention: the effects of novelty seeking and satisfaction.Tourism Management,28(2),580-590.
49. Kim, J. H.,Brent Ritchie, J. R.,McCormick, B.(2012).Development of a scale to measure memorable tourism experiences.Journal of Travel Research,51(1),12-25.
50. Knopf, R.,Peterson, G.,Leatherberry, E.(1983).Motives for recreational river floating: Relative consistency across settings.Leisure Sciences,5(3),231-255.
51. Korsgaard, M.,Robertson, L.(1995).Procedural justice in performance evaluation: The role of instrumental voice in performance appraisal discussions.Journal of Managemen,21(4),657-669.
52. Kozak, M.(2001).Repeaters' behavior at two distinct destinations.Annals of Tourism Research,28(3),784-807.
53. Lampinen, J. M.,Meier, C. R.,Arnal, J. D.,Leding, J. K.(2005).Compelling untruths: Content borrowing and vivid false memories.Journal of Experimental Psychology: Learning, Memory, and Cognition,31(5),954-963.
54. Lee, T. H.,Crompton, J.(1992).Measuring novelty seeking in tourism.Annals of Tourism Research,19(4),732-751.
55. Lehto, X. R. Y.,O',Leary, J. T.,Morrison, A. M.(2004).The effect of prior experience on vacation behavior.Annals of Tourism Research,31(4),801-818.
56. Lepp, A.,Gibson, H.(2008).Sensation seeking and tourism: tourist role, perception of risk and destination choice.Tourism Management,29(4),740-750.
57. Mandel, N.(2003).Shifting selves and decision making: the effects of self-construel priming on consumer risk-taking.Journal of Consumer Research,30(1),30-40.
58. Mandler, G.(1980).Recognizing: the judgment of previous occurrence.Psychological Review,87(3),252-271.
59. Marschall, S.(2012).Tourism and memory.Annals of Tourism Research,39(4),2216-2219.
60. McAlister, L.(1982).A dynamic attribute satiation model of variety-seeking behavior.Journal of Consumer Research,9(2),141-150.
61. McAlister, L.,Pessemier, E. A.(1982).Variety-seeking behavior: an interdisciplinary review.Journal of Consumer Research,9(3),311-322.
62. McIntosh, R. W.,Goeldner, C. R.,Ritchie, J. R. B.(1995).Tourism: principles, practices, philosophies.New York:Wiley.
63. McKercher, B.,Wong, D. Y. Y.(2004).Understanding tourism behavior: examining the combined effects of prior visitation history and destination status.Journal of Travel Research,43(2),171-179.
64. Merckelbach, H.,Smeets, T.,Geraerts, E.,Jelicic, M.,Bouwen, A.,Smeets, E.(2006).I haven't thought about this for years! Dating recent recalls of vivid memories.Applied Cognitive Psychology,20(1),33-42.
65. Niedźwieńska, A.(2003).Gender differences in vivid memories.Sex Roles,49(7-8),321-331.
66. Okamura, K.,Fukushige, M.(2010).Differences in travel objectives between first-time and repeat tourists: An empirical analysis for the Kansai Area in Japan.International Journal of Tourism Research,12(6),647-664.
67. Oppermann, M.(2000).Tourism destination loyalty.Journal of Travel Research,39,78-84.
68. Oppermann, M.(1998).Destination threshold potential and the law of repeat visitation.Journal of Travel Research,37(2),131-137.
69. Oppermann, M.(1997).First-time and repeat visitors to New Zealand.Tourism Management,18(3),177-181.
70. Otto, J. E.,Ritchie, B. J. R.(1996).The service experience in tourism.Tourism Management,17(3),165-174.
71. Petrick, J. F.(2002).An examination of golf vacationers' novelty.Annals of Tourism Research,29(2),384-400.
72. Petrick, J. F.,Backman, S. J.(2002).An examination of the determinants of golf travelers' satisfaction.Journal of Travel Research,40(3),252-258.
73. Petrick, J. F.,Morais, D. D.,Norman, W.(2001).An examination of the determinants of entertainment vacationers' intentions to revisit.Journal of Travel Research,40(1),41-48.
74. Pine II, B. J.,Gilmore, J. H.(1998).Welcome to the experience economy.Harvard Business Review,4,97-105.
75. Podsakoff, P. M.,MacKenzie, S. M.,Lee, J.,Podsakoff, N. P.(2003).Common method variance in behavioral research: a critical review of the literature and recommended remedies.Journal of Applied Psychology,88(5),879-903.
76. Podsakoff, P. M.,Organ, D. W.(1986).Self-reports in organizational research: problems and prospects.Journal of Management,12(4),531-544.
77. Ratner, R. K.,Kahn, B. E.,Kahneman, D.(1999).Choosing less-preferred experiences for the sake of variety.Journal of Consumer Research,26(1),1-15.
78. Reichheld, F. F.,Sasser, W. E.(1990).Zero, defection: Quality comes to service.Harvard Business Review,68(1),105-111.
79. Riley, M.,Niininen, O.,Szivas, E. E.,Willis, T.(2001).The case for process approaches in loyalty research in tourism.International Journal of Tourism Research,3(1),23-32.
80. Robinson, J. A.,Swanson, K. L.(1990).Autobiographical memory: the next phase.Applied Cognitive Psychology,4(4),321-335.
81. Schmitt, B. H.(1999).Experiential marketing.Journal of Marketing Management,15(1-3),53-67.
82. Stewart, W. P.,Hull, R. B. IV.(1992).Satisfaction of what? Post-hoc versus real time construct validity.Leisure Sciences,14(3),195-209.
83. Thompson, C. P.,Gibbons, J. A.,Vogl, R. J.,Walker, W. R.(1997).Autobiographical memory: individual differences in using episodic and schematic information.Intersections in basic and applied memory research,Mahwah, NJ:
84. Timmermans, H. J. P.(1990).Temporal aspects of variety-seeking behavior.Spatial Choices and Processes,North Holland:
85. Um, S.,Crompton, J. L.(1990).Attitude determinants in tourism destination choice.Annals of Tourism Research,17(3),432-448.
86. Van de Vijver, F.,Hambleton, R.(1996).Translating tests: some practical guidelines.European Psychologist,1(2),89-99.
87. Williams, D. R.,Schreyer, R.,Knopf, R. C.(1990).The effect of the experience use history on the multidimensional structure of motivations to participate in leisure activities.Journal of Leisure Research,22(1),36-54.
88. Wind, Y.,Lerner, D.(1979).On the measurement of purchase data: surveys versus purchase diaries.Journal of Marketing Research,16(1),39-47.
89. Winter, C.(2009).Tourism, social memory and the great war.Annals of Tourism Research,36(4),607-626.
90. Wong, M.,Cheung, C. T. R.,Wan, C.(2013).A study on traveler expectation, motivation and attitude.Contemporary Management Research,9(2),169-186.
91. Woodside, A. G.,Lysonski, S.(1989).A general model of traveler destination choice.Journal of Travel Research,17(4),8-14.
92. Woodside, A. G.,MacDonald, R.(1994).General systems framework of customer choice processes for tourism services.spoilt for choice: decision making processes and preference changes of tourists-intertemporal and ntercountry perspectives,Thaur, Austria:
93. Yonelinas, A. P.(2002).The nature of recollection and familiarity: a review of 30 years of research.Journal of Memory and Language,46(3),441-517.
94. Yuan, S., McDonald, C.(1990).Motivational determinants of international pleasure time.Journal of Travel Research,24(1),42-44.
95. Zuckerman, M.(1971).Dimensions of sensation seeking.Journal of Consulting and Clinical Psychology,36(1),45-52.
96. Zuckerman, M.,Eysenck, S.,Eysenck, H. J.(1978).Sensation seeking in England and America: cross-cultural, age and sex comparisons.Journal of Consulting and Clinical Psychology,46(1),139-149.