题名

從團體動力觀點探討壽險業務能力建構之研究-以營業處管理為例

DOI

10.29678/VCJ.200807.0009

作者

張耀宗

关键词

團體動力學 ; 壽險業務 ; 能力發展 ; 團隊領導

期刊名称

萬能商學學報

卷期/出版年月

13期(2008 / 07 / 01)

页次

137 - 151

内容语文

繁體中文

中文摘要

壽險交易因爲商品交易特殊性,因而必須有健全營業組織,協助外勤業務人員能力發展,增進開拓準保戶、取得名單、交易促成等,有關業務開發技巧及知識。以往壽險公司針對業務人員能力發展,偏重培訓內容及方法探討,基於團隊管理對任務發展重要性,本研究從團體動力觀點,探討外勤營業處管理特質,了解對壽險業務能力之影響。 研究過程是以一家在業務發展具有良好績效之壽險營業處所,本研究針對營業處所任務性質及發展進行個案探討,瞭解並分析處所之下列問題:(1)壽險業務工作特性;(2)組織設計與規劃:(3)營業處組織運作;(4)團隊領導與管理;(5)營業處團體動力特色。 研究結果發現團體動力具有成員行爲及成員間關係一直在改變,這種改變受到團體內外社會脈絡的衝擊,導引動力發展需持續進行,才能促成任務需求目標及績效。營業處發展受到外在條件組織體制與業務競爭影響,導致團隊的構成資源、結構設計及學習發展。

主题分类 社會科學 > 經濟學
社會科學 > 財金及會計學
社會科學 > 管理學
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被引用次数
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