| 题名 |
The Concept of Success and Stardom: A Cultural Analysis of Imitative Musical Productions in Urban Malaysia |
| 并列篇名 |
成功與走紅的概念－馬來西亞都市擬聲音樂做業的文化分析 |
| 作者 |
吉薩．耶尼森(Gisa Jähnichen) |
| 关键词 |
馬來西亞 ； 流行樂 ； 明星 ； 大專教育 ； 文化分析 ； Malaysia ； Popular music ； Stardom ； Tertiary education ； Cultural analysis |
| 期刊名称 |
關渡音樂學刊 |
| 卷期/出版年月 |
21期（2015 / 01 / 01） |
| 页次 |
69 - 85 |
| 内容语文 |
英文 |
| 中文摘要 |
作為創意無限或音樂革新的溫床，若與廣大的亞洲地域相較，馬來西亞的知名度看來還不突出。它的音樂娛樂史尚未悠久，而林林總總的實況或可證明業者採用的途徑大多以品牌打造（appropriating）為主而非利用創意循序漸進（elevating）。本論文旨在關注馬來西亞樂壇的各個策略。作為一種創意革新和社團個人經驗發展可能性的文化分析，其過程中許多互相矛盾的流派也可被引用來作學術討論；這對探討音樂感悟乃至音樂教育更深刻的文化面貌是非常必要的。本論文延續過去針對馬來西亞流行音樂的研究，探索主觀觀察、當地媒體、並行研究以及與課題相關的灰色文獻。結果顯示，本地明星灌入音樂領域的日常觀念或可成為一些基本的思考點。首先，日漸成功的推銷過程何時變成明星自我促銷的現象，其標記的特質仍然難以斷定。樂壇明星有目的的滲透大眾媒體或網路平台，他們當中只有少數可以奠定具體的明星地位。由於觀眾集體的回憶太短暫而充斥著過度飽和的全球範例，觀眾定位未具激發性，成為明星未免意味著無止境地接納這樣的狀況。更重要的是，本地明星經常被拿來與走紅於全球媒體的紅星較量，這看來是一道無法克服的問題。據觀察，這反而成立了他們無力抗拒擬聲音樂作業的理由。 |
| 英文摘要 |
Malaysia's reputation as a place of unlimited creativity and as a vibrating cradle of musical innovation seems to be less prominent taken the wider Asian space into consideration. Various facts in Malaysia's younger history of musical entertainment may confirm a rather appropriating than creatively elevating approach.This paper wants to draw the attention on various strategies within the Malaysian music industry. In a cultural analysis that focus on the development potential for creativity and innovation as well as the individual experience of group dynamics, the many contradictory streams in the process can be introduced into an academic discussion that seems to be highly necessary in search for a clearer cultural profile in music perception and finally music education.In continuation of previous researches on popular music in Malaysia, this paper explores personal observation, local media, parallel studies and grey literature on the subject matter.In result, some basic insights could be made in the everyday perception of local stars being placed in the field of music. First, it is hard to say what attributes signalize the transition from a process of increasingly successful marketing to a self-promoting star phenomenon. The purposeful installation of a star through mass media and internet platforms is rarely reaching the definite state of establishing a star. Being a star is rather an endless adoption to circumstances given in which the state of the audience is little stimulating since the communal memory is far too short and widely oversaturated with global models. Mainly, the constant comparison made between local stars and those who are dominating global mass media seems to be an issue hard to overcome. This contributes to the observed impotence in avoiding imitative musical productions. |
| 主题分类 |
人文學 >
藝術 |
| 参考文献 |
|
