题名

YouTubing 'Malaysia's Gangnam Style' with LOL: A Hermeneutic Study on the 'Listen, Listen, Listen' Musical Parody in the Internet

并列篇名

在YouTube以LOL看馬來西亞的音樂劇仿作品－詮釋「Listen，Listen，Listen」網路現象

作者

曹爾威(Ow-Wei Chow)

关键词

音樂劇仿作品 ； 網民 ； 詮釋學 ； 社交媒體 ； 線上留言 ； Musical parody ； Netizen ； Hermeneutic study ； YouTube ； Social media ； Online commentary

期刊名称

關渡音樂學刊

卷期/出版年月

21期（2015 / 01 / 01）

页次

87 - 103

内容语文

英文
中文摘要

每當社交媒體、網路傳播一些現有藝術作品的「原味仿製」或「文化米姆」（cultural meme）的音樂模仿劇時，針對媒體畫面和事件主題，網民可能在禮儀（decency）與道德上被挑釁，並產生五味雜陳的反應。這種現象極可能被視為會帶來一種災難狀態，特別是開放給公眾可以立即存取這些影音數據時。「Listen，Listen，Listen」網路現象源自二零一三年一月，一個在社交網路爆紅的視頻。該視頻顯示一名主持人在當地大學座談會上譴斥一名正在提問的大學生，而她的辱罵臺詞「listen，listen，listen」和侮辱性言論在一夜之間引發眾怒。隨即好幾部的劇仿視頻接連因運而生；它們既不失諷刺性與娛樂性，而且確切地點出一個與馬來西亞教育及政治問題並行的典型矛盾（paradox）。因此，「Listen，Listen，Listen」突顯為年度的當代「網路米姆」（internet meme）。本文根據YouTube網民在Yuri Wong Music於二零一三年一月十四日發表的音樂劇仿作品的線上留言，以詮釋學（hermaneutics）的研究方式，採用三千個以上的留言作為觀察「Listen，Listen，Listen」網路現象的方法。除了分析網路平台現成的留言，作者也觀察這個影音數據如何被運用。透過這部音樂劇仿作品，作者呈現一套統計數據，並解讀它們以反映馬來西亞的現實狀況。最後，本文探討網民在社交網路激烈投入褒、貶、分享及留言行動時，而延伸更多關於他們在網路平台集聚想法的議題。
英文摘要

When musical parodies as 'authentic imitations' of existing artistic compositions or cultural memes are transmitted through social media, netizens (internet users) may be provoked and confronted with mixed reactions on decency and morality of both the visual and the subject matter. This has the potential of confliction to a catastrophic state especially when the audiovisual data have instantly been enabled for public access. The ＂listen, listen, listen＂ phenomenon started when a video that depicts a moderator dismissing a student from asking questions at a forum held in a local university went viral on social media in January 2013. Her abusive ＂listen, listen, listen＂ catch-line and other humiliating remarks catapulted the public uproar overnight. Several parody videos immediately appeared, both satirical and entertaining, underscoring a typical paradox that apparently parallels the underlying problems of education and politics in Malaysia, and thus ＂listen, listen, listen＂ significantly emerges as a contemporary internet meme of the year. This paper deals with a hermeneutic study on the ＂listen, listen, listen＂ phenomenon based on over 3,000 online comments YouTube members have posted for a musical parody produced and published by Yuri Wong Music on 14 January 2013. As commentary from the available internet platform is analyzed the use of audiovisual data is also technically observed. Through this musical parody, data in numbers are presented and interpreted to reflect the reality in Malaysia. More questions about the ideas netizens have gathered on the internet platform, asthey drastically involved themselves through actions of liking, disliking, sharing or commenting about social media, are derived as the discussion continues.
主题分类 人文學 > 藝術
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