台灣不同社經地位民眾參與運動觀光行為之比較

A Study of the Participation and Consumption of Sport Tourism among Groups of Different Socio-economic Status in Taiwan

10.29909/IWCMAT.201108.0002

劉照金(Chao-Chin Liu)；李晉豪(Chin-Hao Lee)

運動觀光 ； 社經地位 ； 階層化 ； sport tourism ； socio-economic status ； social stratification

休閒運動期刊

10期（2011 / 08 / 01）

17 - 28

繁體中文

本研究主要目的在探討台灣民眾參與國內外旅遊與運動觀光之狀況，以及比較不同社經地位民眾參與國內外旅遊與運動觀光消費行為之差異情形。本研究方法採用問卷調查法，共獲得台灣地區年滿12歲以上國民有效樣本3840人。資料經析結果如下：（1）台灣民眾每年參與國內旅遊頻率平均為3.80次（SD=5.11），國內旅遊率為85.45%，國內旅遊參與運動觀光次數平均為1.64次（SD=2.99），國內運動觀光參與率為59.5 %，（2）台灣民眾每年參與國外旅遊頻率平均為0 .39次（SD=1.02），國外旅遊率為24 .04%，國外旅遊參與運動觀光次數平均為0 .90次（SD=1.02），國內運動觀光參與率為61.54%；（3）不同社經地位民眾在國內旅遊次數、運動觀光次數、旅遊消費及運動觀光消費之差異均達顯著水準；（4）不同社經地位民眾在國外旅遊次數、運動觀光次數、旅遊消費及運動觀光消費之差異亦達顯著水準。

The purpose of this study was to reveal the current situation of sport tourism participation, and compare it with the participation and consumption of sport tourism among groups of different socio-economic status in Taiwan. The method of this study was distributed to 3840 residents of Taiwan aged 12 or above in each county between January 1, 2006 and December 31, 2006. The result of the data analysis concluded the following: 1) The annual frequency of residents of Taiwan participating in domestic tours averaged 3.8 times per person and 85.45% of them took at least one domestic trip. Furthermore, the annual sport tourism participation averaged 1.64 times per person with 59.55% of residents taking part in a minimum of one sport tourism activity. 2) The annual frequency of residents of Taiwan participating in overseas tours averaged 0.39 times per person and 24.04% of participants took at least one overseas trip. Furthermore， the annual sport tourism participation averaged 0.90 times per person with 61.54% of residents taking part in a minimum of one sport tourism activity. 3) There were differences between participants of different socio-economic status in general tourism and sports tourism participation frequency. 4) There was also a significant difference in the participation of groups of different socio-economic status in general in overseas tourist activities and overseas sports tourism related activities.