產品正負向情感與曲線造形對於喜好的影響

Preferences Study of Positive/Negative Emotions and Curved/Straight Shapes on Products

蕭坤安(Kun-An Hsiao)

產品造形 ； 正負向情感 ； 曲線形式 ； 喜好程度 ； product shape ； positive/negative emotion ； curved/straight line shape ； preference

高雄師大學報：人文與藝術類

51期（2021 / 12 / 01）

21 - 38

繁體中文

本研究針對產品造形所表達的正負向情感及其曲、直線造形特徵，對產品喜好程度的影響進行探討。本研究分成二個階段實驗進行：第一階段「代表性產品刺激物分群實驗」及第二階段「產品造形曲線形式、正負向情感與喜好、典型性實驗」。透過實驗與分析獲得以下結果：從分群實驗上可以發現產品的「曲線形式」比起「正負向情感」的辨識與評價是比較容易判斷，而「正負向情感」相較之下是比較複雜。從相關分析結果顯示在產品喜好程度評價上，產品的「正負向情感」比「曲線形式」具有較高的相關性，越具有正向情感的產品意象越能讓人產生喜好。本研究成果可提供設計相關領域的實務與研究做為參考。

This study is aimed at the influence of product preference by positive/negative emotions and curved/straight shapes expressed by product shape characteristics. The study was divided into two phases: the first phase of the ＂representative products clustering experiment＂ and the second phase of ＂experiment of product on curved/straight shapes, positive/negative emotions, preferences, and typicalness ＂. The results of experiments and analysis show as the following. The clustering experiment reveals that the ＂curved/straight shapes＂ of the products are easier to judge than the recognition of ＂positive/negative emotions＂, while the ＂positive/negative emotions＂ are more complicated to judge. The results of Correlation Analysis show that the ＂positive/negative emotions＂ of products have a higher correlation than the ＂ curved/straight shapes＂ with the evaluation of product preference. Product images with positive emotions will evoke more preference in people. The results of this research can provide practical and research in the field of design as a reference.

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