視覺傳達設計與感性工學關聯性探討

A Study of the Relation between Visual Communication Design and Kansei Engineering

10.30178/SJYJ.200307.0020

童鼎鈞(Ting-Chun Tung)；李傳房(Chang-Franw Li)

感性工學 ； 視覺傳達設計 ； 形態分析 ； Kansei engineering ； visual communication design ； form analysis

設計研究

3期（2003 / 07 / 01）

214 - 221

繁體中文

目前，以「人」的情緒、感性為出發點的「感性工學」正被廣泛的應用到設計相關領域。自從長町三生及山本健一自1970年代提倡「感性工學」，這種以人因及心理學的角度去收集顧客的感覺和需求，已愈來愈受到設計界重視。在設計界已有許多先進的前輩們將此一理論適用地十分廣泛，例如：工業產品設計業界、汽車業界、資訊傳播業界等。在國內，「感性工學」應用於工業設計領域之研究已有相當之貢獻，近年來也已漸漸被應用在視覺傳達設計領域當中，因此本研究在探討視覺傳達設計應用感性工學之方法予以整合分析，並歸納出應用於視覺傳達設計領域之形態要素，以便於往後研究學者之參考。

The Kansei engineering, which emphasizes the human emotion and sensibility, is currently well applied in the field of design. Since it was first advocated by Mitsuo Nagamachi and Yukihiro Matsubara in the 1970's, the Kansei engineering, that utilizes the human-factor and psychology perspective to collect customers' emotion and needs, continued receiving more and more attention from the world of design. There are many advanced designers and researchers from the design field have already widely applied this theorem in the industries of industrial design, automotive, information and communication. Domestically, Kansei engineering applied in the industry design research has made significant contribution. It have also been applied in visual communication design in recent years. Therefore, the focus of this research is to investigate visual communication design applying Kansei engineering. We integrated, analyzed, and inducted the major factors of visual communication design and form analysis to serve as a reference for future studies.