活動規劃模式應用與實務分析－以悍創運動行銷公司為例

The Active Plan Pattern Application and the Practice Analysis Take Fierce Create the Movement Marketing Company as Examples

10.6204/JRSHP.2009.02.10

張美玉(Mei-Yu Chang)；蔡永川(Yung-Chuan Tsai)

活動規劃 ； 運動行銷 ； programming ； sports marketing

美和休閒運動保健學報

2期（2009 / 02 / 01）

119 - 132

繁體中文

本研究目的是探討活動規劃模式運用在實務活動上的是否有差異性存在。在活動流程背後有一套完善的活動規劃，活動規劃是活動成敗的核心，對活動規劃模式了解有助於活動的進行，顯示出活動規劃的重要性。本次研究主要針對悍創運動行銷公司舉辦兩個不同活動類型做分析，在活動規劃模式與實務活動對照下，發現活動的目的都以顧客為導向，發現顧客的需求，為顧客設計出活動內容，提供顧客一個休閒體驗的機會，每一項步驟都是環環相扣的，透過實際的活動分析瞭解活動的操作，更進一步了解產業的經營模式。不斷的提升專業能力，才有源源不絕的創意，配上有執行力的團隊，運動行銷公司不只是一個規劃辦理活動的公司，而是可以將活力、健康、熱情帶給大家。

The purpose of this syudy was to find the active plan pattern utilization in the practice activity whether to have the different exist, in view of BROS sports marketing company to conduct two different active types to make the analysis, moves behind the flow to have a set of perfect active plan, if to will move the plan pattern to have the understanding to be helpful to advance which will move in the future, the active plan moves success's or failure's core, will demonstrate the active plan the importance. In the active plan pattern and under the practice activity comparison, discovered that active the goal take the customer as the guidance, discovered that customer's demand, designs the active content for the customer, provides the customer a leisure experience the opportunity, every oneA step is linked together, by the actual activity analysis understanding actual activity's operation, the further understanding industry's business model, the movement marketing company, the Public relation firm and so on these organizes active the company to increase gradually, if the movement marketing company handles a activity every time, will move the quality enhancement creation effectively to carry out the strength, is actually the opening next activity start.