| 题名 |
觀音觀自在、蓮花逍遙遊：蓮花鄉村旅遊意象發展之探討 |
| 并列篇名 |
Strolling in Guan-Yin, the Origin of Lotus: A Probe into the Rural Style Tourism Idea Development of Guan-Yin Town, Tao-Yuan County, Taiwan |
| DOI |
10.6695/AUES.200705_96.0020 |
| 作者 |
成漢(Han Cheng)；牟鍾福(Chung-Fu Mou) |
| 关键词 |
觀音蓮花季 ； 石觀音文化節 ； 蓮花旅遊意象 ； Guan-yin Lotus Festival ； Guan-yin Rock Culture Festival ； lotus flower traveling image |
| 期刊名称 |
大專體育學術專刊 |
| 卷期/出版年月 |
96年度（2007 / 05 / 01） |
| 页次 |
124 - 130 |
| 内容语文 |
繁體中文 |
| 中文摘要 |
觀音是蓮花的故鄉，全鄉除了擁有豐沛的鄉村旅遊資源，更得天獨厚有著美麗石觀音傳說故事。本研究主要探究觀音蓮花意象與石觀音文化節的緣起，藉由行之有年的石觀音文化節旅遊意象，探究鄉村旅遊之發展策略。本研究採用文獻分析法與文件分析法探究現況，並提出相關之結論和建議：觀音鄉內各休閒農場宜及早規劃具有生態、生活和生產「三生」概念的觀光資源，並結合石觀音文化節的舉辦，透過旅遊意象和文化節慶的包裝，擴大行銷觀音旅遊資源，吸引更多遊客可以逍遙觀蓮、自在賞荷，輕鬆體驗觀音鄉村旅遊的豐富性。 |
| 英文摘要 |
The township of Guan-yin at Tao-yuan County is the home of lotus and water lily in Taiwan. It is full of resources for rural tourism, plus the unique legend of the naturally beautiful ”Guan-yin Rock”. This research discusses the tourism development of Lien-hua (meaning ”lotus” in mandarin) Village at Guan-yin Township through the images of ”Guan-yin Rock Cultural Festival”, a traditional local folk activity. The researcher used data collections and the document analysis method to bring up the following suggestions: resort farms in Guan-yin should be planned and designed as fast as possible to become tourism resources for the three-in-one concept of ”ecology, life, and production”; this concept can broaden the tourism marketing reach for Guan-yin by connecting the whole Guan-yin Rock Festival, tourism image design and developing, and cultural festival activities staging, in order to create a style for sightseers and travelers to appreciate lotus and water lily in a relaxed and comfortable way, thereby experiencing the richness of rural tourism free and easily. |
| 主题分类 |
社會科學 >
體育學 |
| 被引用次数 |
