平衡計分卡在健身教練部之應用

A Study of the Balanced Scorecard Applicated of the Fitness Department

10.6695/AUES.200705_96.0034

劉秀慧(Hsiu-Hui Liu)

健身俱樂部產業 ； 策略管理工具 ； the industry of health club ； strategy management tools

大專體育學術專刊

96年度（2007 / 05 / 01）

213 - 219

繁體中文

在知識經濟的時代，健身俱樂部產業將面臨經營環境快速轉變及激烈的競爭，故需有一套將目標策略轉換成實際行動的管理工具，本研究主要目的是應用平衡計分卡（Balanced Scorecard, BSC）概念架構於健身教練部，以深度訪談法，訪談5位教練，所得結果依健身教練部的願景和策略為出發點，建構出以學習成長構面的教練專業技術和個人特質為發展之基礎，進而展現出最佳服務和課程品質，使提升顧客滿意度並符合個人需求，達到財務構面營收成長之成果，最後結合策略與落實組織以服務帶動銷售的願景，成為新一套管理工具，以提供未來健身俱樂部產業應用平衡計分卡之參考。

In an era of knowledge economy, the industry of health club will face the fast change and keen competition of the management environment, there fore, we need to have one set of management tools change the goal tactics into the practical action. this main purpose of research is to use the Balanced Scorecard (BSC), The concept structure is in the fitness department, with the interview law of the depth, interview are five coaches, The result of the income, in accordance with wishing the scene and tactics are starting points of fitness department, Build and construct out and regard studying and growing up and constructing Taxi coach's professional technique and idiosyncrasy as the foundation of development, and then show the best service and course quality, enable promoting customer satisfaction and accord with the personal demand, reach the financial affairs and construct the achievement with long harvest of surface camp, combine the tactics in order to serve and drive the scene of wishing sold with implementing organizing finally, become a new management tool, in order to offer the reference that uses BSC of the health clubs in the future.