题名

服務品質對遊客滿意度、遊憩利益與遊後行為之影響-高雄市龍舟競賽活動為例

并列篇名

The Research of Service Quality, Tourist Satisfaction, Recreation Benefit and after Tour Behavior-The Case of Kaohsiung Dragon Boat Race Activity

DOI

10.6572/JHT.8(2).4

作者

王韻(Yun Wang)

关键词

服務品質 ; 遊客滿意度 ; 遊憩利益 ; 遊後行為 ; service quality ; tourist satisfaction ; recreation benefit ; after tour behavior

期刊名称

餐旅暨觀光

卷期/出版年月

8卷2期(2011 / 06 / 01)

页次

145 - 165

内容语文

繁體中文

中文摘要

近年來國人生活水準的提升,觀光休閒的需求逐漸擴增,而地方性的特殊節慶活動,則成為地方吸引遊客、塑造形象及帶動地方建設與發展的最佳方式。本研究主要目的在探討服務品質中的人員服務、服務環境與活動品質對遊客滿意度、遊憩利益與遊後行為之影響,另外深入了解遊客滿意度與遊憩利益的中介影響效果。研究方法採便利抽樣法收集問卷,發放地點為高雄愛河的高雄橋與中正橋間人行道,共回收754份有效問卷。研究結果顯示:(一)人員服務、服務環境與活動品質對遊客滿意度、遊憩利益與遊後行為皆有正向的顯著性關係。(二)遊客滿意度對於人員服務、服務環境、活動品質與遊後行為之間的關係具部分中介效果。(三)遊憩利益對於人員服務、服務環境、活動品質與遊後行為之間的關係具部分中介效果。

英文摘要

In recent years, the demands for the tourist leisure are increased due to people have higher living quality. Moreover, the activity for the festival which celebrates the holiday in local becomes a way to attract the tourist, to mold city image, and to lead other constructions in the city. The main purpose of this research is to investigate the influence of service environment, personnel service, and activity service to the tourist satisfaction and the recreation benefit. Total 754 convenience samples were collected by trained personnel in the place of Love River in Kaohsiung during the dragon boat race activity. The findings showed: (1) The service environment, the personnel service, and the active service had significant positive relationships to the tourist satisfaction, the recreation benefit, and after tour behavior; (2) The tourist satisfaction had mediating effect between personnel service, service environment, active service and after tour behavior; (3) The recreation benefit had mediating effect between personnel service, service environment, active service and after tour behavior.

主题分类 人文學 > 地理及區域研究
生物農學 > 農產加工
社會科學 > 管理學
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被引用次数
  1. 鮑敦瑗、莊閔越(2013)。2011鹿港慶端陽節慶遊客知覺服務品質、滿意度與再遊意願關係之研究。嘉大體育健康休閒期刊,12(3),1-11。
  2. 鄭勵真、蔡青宏、張淑君、張家豪(2014)。遊客滿意度之研究─以老樹根魔法木工坊為例。運動與遊憩研究,9(1),16-28。
  3. 鍾政偉、鍾昀婷、葉乙穎、陳頌恩、陳方和、郭亭吟(2018)。大型電音活動遊客遊憩動機、遊客價值對遊後行為影響之研究-兼論社會支持之干擾效果。運動休閒管理學報,15(3),46-65。