國際展覽目的地之競爭力分析：亞洲六個城市之比較

Exploring the International Exhibition Destination Competitiveness: a Comparison among Six Asian Cities

10.6572/JHT.8(3).4

林芳儀(Fang-Yi Lin)；扈瓊玲(Chung-Ling Huh)；顏家芝(Jia-jy Yen)

展覽目的地競爭力 ； 參展商知覺 ； 亞洲城市 ； 台北 ； Destination competitiveness ； Perceptions of exhibitors ； Asian cities ； Taipei

餐旅暨觀光

8卷3期（2011 / 09 / 01）

235 - 252

繁體中文

本研究探討台北與亞洲五大國際展覽目的地城市間之競爭力。首先，以修正型德爾菲法建構五大競爭力構面，並依此發展出問卷。研究以在台北舉辦國際展的參展商進行問卷調查，共完成394份有效問卷。本研究使用多元尺度法知覺圖，分析參展商對六個亞洲展覽目地城市（台北、香港、新加坡、首爾、東京、中國廣州市）在五大競爭力構面下表現差異。研究結果顯示：在國家經濟，政府效能及會展軟硬體設施構面下，廣州與首爾是台北主要競爭對手；而在觀光產業與資源構面下，台北與香港較為相近相似。

This study was designed to explore the international exhibition destination competitiveness among six Asian cities (Taipei, Hong Kong, Singapore, Seoul, Tokyo, and Guangzhou). Using a modified Delphi method, the study first established a five-dimension competitiveness index, and then established a survey. The research data were collected from four international exhibitions held in Taipei, which resulted 394 completed and returned questionnaires. The study applied a multidimensional scaling to analyze the conceptual perception differences of exhibitors regarding their perceptions of international exhibition destination competitiveness among six Asian cities. The main findings of the study were: under the dimensions of economy, government efficiency, related industry, and infra/superstructure facility, the major destination cities competing with Taipei were Guangzhou and Seoul. Additionally, under the dimensions of the tourism industry and resources, Taipei was similar to Hong Kong than other destinations.

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