台北市都更案商辦大樓開發可行性評估－以M公司開發案為例

Feasibility Assessment of the Development of Commercial Office Buildings in Taipei City - A Case Study of M Projec

江材富(Tsai-Fu Chiang)；潘乃欣(Nai-Hsin Pan)

都市更新 ； 事業權利變換 ； 容積獎勵 ； urban renewal ； business rights transformation ； volume bonus

物業管理學會論文集

17屆（2024 / 06 / 01）

185 - 196

繁體中文;英文

台北市地區土地使用取得不易，加上人口產業回流，辦公室租金費用屢創新高，長期租用商辦大樓產業公司因應市場業務成長擴編需求，且在台北市正府都市更新政策各項目容積獎勵誘因下，評估參與都市更新開發投資案；配合台北市政府都市更新政策四大目標（一）都市發展及更新再造政策、（二）強化區域分工催生產業廊道、（三）群聚關聯廠商進駐發酵聚集經濟、（四）提供公益設施之科技產業辦公大樓。基於飲水思源精神，期望由該M公司投資開發案抛磚引玉，智慧科技整合、空間效能提升和永續發展是成功因應都市商業需求的重要元素。研究旨在探討公司作為申請人參與台北市都市更新開發案的情況，並分析其相關因素和影響因素。隨著台北市的快速發展，公司的台北分公司面臨著辦公空間不足和租金上漲等問題，因此有了開發自有辦公大樓的迫切需求。本研究採用文獻回顧、案例分析和公司聘請專業團隊進行可行性評估，以符合各項法規要求，從不同角度深入研究了解公司作為申請人的都市更新開發項目。研究發現，公司作為申請人參與都市更新開發案能夠有效解決辦公空間不足的問題，提升公司的競爭力和形象。同時，任何開發計劃在實施過程中，都難免會面臨各種不確定因素和潛在挑戰。這需要相關單位在前期規劃時就預見並做好風險評估，制定應對措施；如市場環境變化、法律法規等方面的不確定性。基於研究結果，提出了相應的對策和建議，以確保公司都市更新開發項目的順利實施和成功運營。總的來說，本研究對於M公司未來的發展和都市更新開發項目的管理具有一定的參考價值和指導意義。

It is not easy to obtain land in Taipei City. Coupled with the return of population and industry, office rental costs have hit new highs. Long-term rental commercial office building industry companies have expanded in response to market business growth, and under the incentive of volume incentives for various projects under the Taipei City Zhengfu Urban Renewal Policy , evaluate and participate in urban renewal development investment projects; in line with the four major goals of the Taipei City Government's urban renewal policy: (1) urban development and renewal policies, (2) strengthening regional division of labor to promote industrial corridors, and (3) clustering related manufacturers to settle in fermentation clusters Economy, (4) Science and technology industry office buildings providing public welfare facilities. Based on the spirit of drinking water and remembering its source, we hope that the investment and development project of M Company will serve as inspiration. Smart technology integration, space efficiency improvement and sustainable development are important elements to successfully respond to urban business needs. The research aims to explore the company's participation as an applicant in Taipei City's urban renewal development project, and analyze its related factors and influencing factors. With the rapid development of Taipei City, the company's Taipei branch is facing problems such as insufficient office space and rising rents, so there is an urgent need to develop its own office buildings. This study uses literature review, case analysis and the company's hiring of a professional team to conduct a feasibility assessment to comply with various regulatory requirements, and conduct in-depth research and understanding of the urban renewal development project for which the company is an applicant from different angles. The study found that companies participating in urban renewal development projects as applicants can effectively solve the problem of insufficient office space and enhance the company's competitiveness and image. At the same time, any development plan will inevitably face various uncertainties and potential challenges during the implementation process. This requires relevant units to foresee and conduct risk assessments in early planning and formulate response measures; such as changes in the market environment, uncertainties in laws and regulations, etc. Based on the research results, corresponding countermeasures and suggestions are put forward to ensure the smooth implementation and successful operation of the company's urban renewal development project. Overall, this study has certain reference value and guiding significance for the company's future development and the management of urban renewal development projects.