以DEMATEL及ANP探討中小型半導體通路商之企業成長策略

Discussion on the Growth Strategies of Small and Medium-Sized Semiconductor Distributors with the Application of DEMATEL and ANP

10.6338/JDA.201206_7(3).0004

李先莉(Hsien-Li Lee)；陳俊安(Chun-An Chen)；莊千儀(Chien-Yi Chuang)

半導體通路商 ； 成長策略 ； Semiconductor distributors ； Strategic partnership ； DEMATEL ； ANP

Journal of Data Analysis

7卷3期（2012 / 06 / 01）

65 - 85

繁體中文

半導體零組件通路商在半導體供應鏈中佔重要角色，面對產業的競爭激烈狀況，企業應如何繼續成長是一項重要課題，本研究利用DEMATEL及ANP來探討半導體零組件通路商的成長策略。研究結果發現DEMATEL的構面分析中，市場發展是最主要的關鍵構面。而從準則分析發現，最大關聯度準則是開發新市場。而從ANP分析發現，權重程度第一的亦是開發新市場，與DEMATEL準則分析結果相吻合。

Taiwan's semiconductor industry continues moving out to China, therefore Taiwan's Semiconductor distributors must cooperate with the local distributors in China in order to survive. Using DEMATEL and ANP, this study discovers the key factors considered in when selecting partners in China for Taiwan's semiconductor distributors. This study divides the factors into four dimensions and ten criteria. According to the DEMATEL's results, market position is the most important dimension, and the complementary resources can effectively improve the strength of partnership. Then the weight of the ANP results show that trust and commitment, scale, market share and corporate culture are factors that increase the possibility of collaboration.

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