题名

社群媒體、歸屬感與社會焦慮對消費者體驗之影響－以社會參與為干擾變項

并列篇名

THE INFLUENCE OF SOCIAL MEDIA, NEED TO BELONG AND SOCIAL ANXIETY ON CONSUMERS' EXPERIENCE - SOCIAL ENGAGEMENT AS A MODERATOR

DOI

10.6338/JDA.202006_15(3).0002

作者

吳偉立(Wei-Li Wu)；李宜致(Yi Chih Lee)；王妮可(Ni-ke Wang)

关键词

歸屬感 ； 社會焦慮 ； 社群媒體 ； 社會參與 ； social media ； need to belong ； social anxiety ； social engagement

期刊名称

Journal of Data Analysis

卷期/出版年月

15卷3期（2020 / 06 / 01）

页次

21 - 46

内容语文

繁體中文
中文摘要

現今社群媒體廣為大眾所使用，本研究主要在探討歸屬感與社會焦慮對於消費者經驗的影響，並使用社群媒體為中介角色，以及社會參與作為干擾社群媒體對消費經驗之效果。本研究對象主要為有使用臉書之青壯年族群，採用立意抽樣調查法進行資料蒐集。而實證結果顯示，歸屬感對於社群媒體並無顯著影響。社會焦慮對於社群媒體並無顯著影響。社群媒體正向影響消費者經驗。社會參與較低者會增強社群媒體對消費者經驗之影響。
英文摘要

In this time, social media are widely used by the general public. This study mainly explores the influence of the sense of belonging and social anxiety on consumer experience, and uses social media as an intermediary role, and social involvement as an interfering social media to consumer experience effect. Most researches have pointed out that the sense of belonging and social anxiety has always been a very important research topic, but few articles currently discuss the impact of the sense of belonging and social anxiety on consumer experience, so in order to make up for this gap, this research hypothesis is proposed. The main research objects of this study are the young and middle-aged people who use Facebook, and they used the intention sampling survey to collect data. The empirical results show that: 1. The sense of belonging has no significant impact on social media. 2. Social anxiety has no significant effect on social media. 3. Social media has positively influenced consumer experience. 4. Lower social engagement will increase the influence of social media on consumer experience.
主题分类 基礎與應用科學 > 資訊科學
基礎與應用科學 > 統計
社會科學 > 管理學
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被引用次数
  1. 林中瑛(2021)。國軍社群媒體發布訊息之框架策略分析：以《中華民國陸軍臉書》為例。軍事社會科學專刊，19，77-102。
  2. 鄭曉楓(2023)。一般年輕族群使用社群媒體的心理經驗：以國立大學學生為例。教育心理學報，54(3)，663-683。
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