题名

屏東演藝廳服務品質屬性之研究－以Kano二維品質模式之應用

并列篇名

RESEARCH ON THE SERVICE QUALITY ATTRIBUTE OF PINGTUNG PERFORMING ARTS CENTER--APPLICATION OF KANO TWO-DIMENSIONAL QUALITY MODEL

DOI

10.6338/JDA.202008_15(4).0003

作者

許昌賢(Chang-Hsien Hsu)；藍佑亘(Yu-Hsuan Lan)

关键词

屏東演藝廳 ； Kano二維品質模式 ； 服務品質 ； 藝術管理 ； Pingtung Performing Arts Hall ； Kano two-dimensional quality model ； service quality ； art management

期刊名称

Journal of Data Analysis

卷期/出版年月

15卷4期（2020 / 08 / 01）

页次

49 - 68

内容语文

繁體中文
中文摘要

屏東演藝廳在2016年興建完成，其外觀設計上以兩架鋼琴對彈的樣貌作為場館呈現，結合建築體外框架的連接，更在兩棟主體建築物中間圍繞成「埕」。而除了外部建築，屏東演藝廳的展演廳更擁有全國第二座的巨大管風琴，而除了管風琴本身主體琴座與2793支音管管件等主要結構，更擁有全球獨一無二的兩支特殊音栓，並取名為「Flute Formosa」，亦為「福爾摩沙台灣笛管」，此笛管同時也是全球第一次將36支竹子以及25支錫合金音管進行搭配的創舉。然而，該類型演藝廳在經營上，除了上述在各個硬體設備需要具備一定水平外，再者，就是在軟體上也同樣需要達到相對水準，而這部分則是以館方人員之服務品質好壞佔很大的影響程度。如何透過服務品質的提升或精進吸引更多觀眾群前來觀賞演出，並藉此進一步培養固定客群，對於已經是「藝文沙漠」的屏東來說就更顯重要與立即性。綜觀上述，因此筆者便根據曾前往演藝廳欣賞演出之觀眾進行相關問卷訪談，且應用Kano二維品質模式來探討屏東演藝廳之服務品質屬性，藉由問卷調查了解觀眾群對於屏東演藝廳在各項服務要素的重視度為何。而根據統計結果發現，屏東演藝廳在服務品質要素裡，有一維品質要素15項、魅力品質要素6項、無差異品質要素5項、當然品質要素3項。
英文摘要

The Pingtung Performing Arts Center was built in 2016. The design is presented as a venue with two piano-like bullets, it naturally produces light and shadow effects, and is surrounded by two main buildings with a share like a Chinese word ＂埕＂. In addition to the exterior buildings, the exhibition hall of the Pingtung Performing Arts Center has the second largest organ in the country. In addition to the main structure of the main organ of the organ itself and 2793 sound tube fittings, it also has two unique special plugs in the world. It is also called ＂Flute Formosa＂, also known as ＂Formosa Taiwan Flute＂. This flute is also the first amazement in the world to match 36 bamboos and 25 tin alloy sound tubes. However, in this type of performance center, in addition to the above, it needs to have a certain level in each hardware device. Furthermore, it is also required to reach the relative level in software, and is based on the service quality of the library personnel. Looking at the above, the author conducted interviews with the audience based on the audience who had visited the performance center, and applied the Kano two-dimensional quality model to explore the service quality attributes of the Pingtung Performing Arts Center. The questionnaire survey was conducted to understand the audience for the Pingtung Performing Arts Center. What is the importance attached to each service element? According to the statistical results, the Pingtung Performing Arts Center has 15 quality attributes, 6 attractive quality elements, 5 non-differential quality elements, and 3 quality elements.
主题分类 基礎與應用科學 > 資訊科學
基礎與應用科學 > 統計
社會科學 > 管理學
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