台灣伺服器產業由代工轉型至白牌之商業模式

Taiwan Server Industry Business Model Transferred from OEM /ODM to White Box

10.6495/CIMBM.2015.022

葉子綾(Tzu-Ling Yeh)；王昱凱(Yu-Kai Wang)

伺服器 ； 白牌 ； 商業模式 ； Server ； White box ； Business Model

科際整合管理研討會

2015第18屆（2015 / 06 / 07）

310 - 324

繁體中文

白牌商業模式讓伺服器產業有了新的利潤模式，排除中間品牌商或代理商隔閡更能貼近市場取得第一手訊息外，毛利較代工高，且具有成長潛能更是另一個吸引代工廠積極投入的原因。本研究用個案分析的方式來探討台灣伺服器代工業，擁有傳統設計及接單生產之能力外，轉型為白牌供應商之可行商業模式。首先針對伺服器產業分析其產業概況，接著深入探討代工業轉型進入為白牌之「資源基礎理論」、「價值鏈」、「SWOT」、「商業模式」等，最後比較轉型為白牌供應商之可行商業模式。同時期許本研究的結果，可供台灣伺服器業者日後擬定策略及訂定商業模式之參考。

The abstract is to the server industry has a new business model named ＂White box ＂, White box business model is more closed to the market and can obtain first-hand information no need to get from brand and agency. The gross margin will be higher than the original OEM/ODM gotten, and the most attractive is high potential opportunity from the white box business module. This paper is used case study method to explore the Taiwan server industry. Beside Taiwan server industry have capability to design and product goods, how the OEM/ODM business model can be transferred to the white box suppliers business model. Firstly, Taiwan server industry, then analysis how the industry can be transferred into the White box base on ＂ Resource-Based View ＂, ＂Value chain＂, ＂SWOT＂, ＂business model＂ theory, and finally compare the business model of transferred to the white box . At the same time we expect the results of this paper can be used for Taiwan server industry for future policy and business model setup.