如何跨越表演藝術疆界：以韓國觀光公演為例

How to Cross the Boundary of Performing Art: Case Study of Korea Performance

10.6495/CIMBM.2015.028

簡竹均(Chu-Chun Chien)；歐素華(Su-Hua Ou)

表演藝術 ； 疆界問題 ； 開放式創新 ； 商業模式 ； 觀光公演 ； performing art ； boundary problems ； business model ； Korea's performing art tourism

科際整合管理研討會

2015第18屆（2015 / 06 / 07）

399 - 411

繁體中文

文化創意產業日益受到重視，而表演藝術在其中扮演重要角色。看似蓬勃發展的文創市場，實則經營不易。本研究調查發現，表演藝術存在特殊疆界問題，包括藝術語言疆界、不同觀眾族群的次文化疆界，以及表演場域的時空疆界。本研究由南韓知名觀光公演整理出三個跨越疆界的重要作法，包括以肢體語言等共通語言設計（common language）跨越複雜的語言疆界；以年輕人熟悉的表演型態，引起潛意識共鳴（sub-conscious dialague），跨越次文化疆界；以創新商業模式跨越時空場域疆界（new business model）。在理論貢獻上，本研究提出以「跨越」替代「化解」疆界的重要原則。在實務貢獻上，本研究提醒國內文化創意產業在進行創新擴散過程中，必須注意表演藝術活動存在的三大疆界問題，並思考如何透過跨域知識以巧妙轉化疆界問題。

The development of culture and creative industries is getting more attention in these days, and the performing arts plays an important role in this industry. In this research, we try to highlight the boundaries for arts performing and find out three significant boundaries: the linguistic boundary, subculture boundary, and temporal boundary. We analyze popular Korea performance for tourists and come out three principles to cross boundaries. Using common language, such as body language, to overcome complex language boundary; communicating with sub-conscious to mitigate generation gap; innovating business models to resolve temporal boundaries. Theoretically, comparing with translating, transferring and transforming for boundary crossing; this research tries to come up with other principles for culture industries. Practically, we remind the culture industries to mind the boundaries in between with the art performers and the audience.