| 题名 |
An Investigation of Hedonic and Utilitarian Value on User Satisfaction and Loyalty for Mobile Music Streaming Application |
| DOI |
10.6495/CIMBM.2015.040 |
| 作者 |
Wei-Hao Chen；Jung-Yu Lai |
| 关键词 |
Satisfaction ； Hedonic ； Loyalty ； Music Streaming ； Information System Success |
| 期刊名称 |
科際整合管理研討會 |
| 卷期/出版年月 |
2015第18屆（2015 / 06 / 07） |
| 页次 |
579 - 591 |
| 内容语文 |
英文 |
| 英文摘要 |
Online music streaming service is becoming a popular way to play the music. Using a mobile device to listen to music is a very common phenomenon. Music Streaming Service Providers developed their respective application of mobile to increase the number of users. This study proposed a framework to examine the role of utilitarian and hedonic values in user loyalty and satisfaction. Finally, we expect our result of this study can help music streaming service providers to understand which value or factor can influence users behavioral intention and provide recommendations for improvement. |
| 主题分类 |
社會科學 >
經濟學 社會科學 > 管理學 |
| 被引用次数 |
