Revisiting the relationship between diversification strategy and performance: identifying new moderators

多角化策略與公司績效之再探：新調節變數之確立

10.6495/CIMBM.201806.0025

黃彥智(Yen-Chih Huang)；李振宇(Cheng-Yu Lee)

Power ； Innovation efficiency ； Technological diversification ； 執行長權力 ； 科技多角化 ； 創新效率

科際整合管理研討會

2018第20屆（2018 / 08 / 01）

355 - 369

英文

This research aims to examine the performance implications of diversification strategy. In study of Taiwanese IT firms, our findings reveal a curvilinear relationship between diversification strategy and firm performance. Additionally, the key contribution of the article lies in identifying new moderators to this relationship. Specifically, two identified contextual variables, leader power and innovation efficiency, positively moderate and the focal relationship. Our results caution against a widespread use of diversification strategy in improving firm performance.

本文藉由探索新的調節變數進一步了解科技多角化策略對企業績效的影響。本研究以台灣高科技公司為樣本，經資料收集與分析後，發現科技多角化策略與企業績效的關係呈現曲線型態。而本研究的主要貢獻為確認執行長權力與創新效率為此關係的新調節變數。換言之，執行長權力與創新效率會對科技多角化策略與企業績效的關係產生正向的調節效果。我們也提出相應的管理意涵與建議。