綠建築與建築績效之關聯探討

The Relationship of Green Building and Performance of the Construction Industry in Taiwan

10.6495/CIMBM.201806.0027

謝惠元(Henry Hsieh)；江倩儀(Kong Sin Yee)；黃琳(Huang Lin)；文家豪(Jia Hao-Wen)；葉思柔(Si-Rou, Ye)

建築業 ； 綠建築 ； 績效評估 ； 綠深度 ； 企業社會責任 ； Construction Industry ； Green Building ； Performance Evaluation ； Depth of Green Building ； Corporate Social Responsibility

科際整合管理研討會

2018第20屆（2018 / 08 / 01）

384 - 403

繁體中文

本研究從綠建築的角度以綠深度來衡量企業社會責任之程度，以SCP模型作為研究架構，探討綠建築對建築業績效的關聯，以2012年至2016年48家上市建設公司共240個樣本進行研究。本研究選取公司各年度之營業收入、稅後淨利兩個產出變數與存貨以及員工人數兩個投入變數，以平衡計分卡之模型作為衡量企業策略績效的指標，應用資料包絡法(Data Envelop Analysis, DEA)分析2016年建築業上市公司之績效並將其定位，研究發現上市建設公司的平均綠深度偏低。本研究進而以Malmquist生產力分析衡量2012年至2016年之五年的生產力變動情形，將48家上市建設公司進行績效定位為績優成長型、技術成長型、效率成長型和規模效率型四類，並進行綠深度平均值的比較。經研究發現，這四類公司的綠深度偏低，顯示了績效好的公司，不一定會重視綠建築所帶來的績效以及永續發展，其社會責任偏低。從目前的趨勢分析可以得知建商重視績效遠大於綠建築，從綠建築的程度來看，建築業並未達到Carroll(1999)企業社會責階梯任較高的階段。

This research examines the influence of corporate social responsibility on organizational performance based on the degree of green building. We consider Structure- Conduct-Performance model of Industrial Organization theory as cause and effect model to build the research framework. A Balanced Scorecard is used to measure strategic performance of organization with multi-dimensional performance measure, i.e. inventory, and number of employee as two input variables, and annual turnover and net income as two output variables. A Data Envelop Analysis is undertaken to examine 48 listed construction companies in Taiwan in 2016 and four performance groups i.e. Scale efficiency, Low performance, Technical efficiency, and High performance companies are identified by Pure Technical Efficiency and Scale Efficiency. However there are indifference in those groups in terms of green building, a proxy of corporate social responsibility. In the longer term we measure the productivity of construction industry by Malmquist productivity analysis during 2012-2016. The 48 listed construction companies are classified into four groups of productivity as Performance Growth, Technical Growth, Efficiency Growth, and Scale Efficiency. The average degree of green building in each group was not consistent with productivity, implying that performance did not enhance green building. The low depth of green building in construction industry indicates that developers emphasized profit much more than corporate social responsibility and still were at the lower level of Corporate Social Responsibility Stairs (Carroll, 1999). Construction company should increase green building not only to differentiate with others but also implementing corporate social responsibility. In addition, construction companies can improve their strategy by Pure Technical Efficiency or Scale Efficiency as four performance groups identified by this research.