寵物依戀、寵物旅遊態度與幸福感關係之研究

A Study of Relationships among Pet Attachment, the Attitude of Travelling with Pet and Happiness

林孟斐(Meng-Fei Lin)；湯大緯(Da-Wei Tang)；陳朝鍵(Chao-Chien Chen)

寵物依戀 ； 寵物旅遊態度 ； 幸福感 ； pet attachment ； travelling with pet ； happiness

國際休閒遊憩與運動管理發展趨勢研討會專刊

2013（2013 / 12 / 20）

112 - 172

繁體中文

在每個時代都能發現飼養動物的存在，且從防禦、保護家園的工具性角色、經濟利益價值到逐漸轉變為能提供娛樂與精神慰藉的陪伴性角色，因此寵物在家庭中所扮演的角色也就越來越重要，動物與人類的關係，成為人們心靈的寄託、情感的依戀，飼主在寵物身上尋求被需要的感受。因此，飼養寵物而衍生的「寵物產業」產值年年增加，寵物產業市場無非是飼主對待寵物已由較靜態的活動範圍慢慢擴展到動態活動，透過動態活動使自己與寵物更健康、快樂、幸福。本研究欲探討寵物依戀程度的強弱是否影響寵物飼主帶寵物旅遊之態度，進而影響幸福感。研究對象為台灣地區飼養寵物且曾經帶過寵物住過旅館或民宿之寵物飼主為研究；透過蒐集之資料進行統計研究。根據問卷調查結果歸納出下列結論：（1）寵物依戀會影響幸福感；（2）寵物依戀會影響寵物旅遊態度；（3）寵物旅遊態度會影響幸福感；（4）寵物依戀、寵物旅遊態度與幸福感之間存在顯著的正相關（5）寵物旅遊態度為寵物依戀與幸福感間的中介變項根據研究發現，本研究建議政府相關單位應正視寵物飼主帶寵物旅行住宿的問題，對民宿或旅館明定有關攜帶寵物住宿的條文，使民宿或旅館有法規依據可依循；寵物飼主因有政府的友善法規，對於棄養動物的狀況可以改善之外，且能提高飼主對寵物旅遊的態度進而提升國人的幸福感。

The petting behavior exists in every eras of human history. The purposes of petting change from fulfillment of house guarding and economic value to providing entertainment and gaining mental comfort. Transforming from an instrument to a companion, the pets take a significant role in modern families. The feeders seek the sense of being demanding from their pets, resulting the emotional attachment and spiritual commitment towards the pets. The growth of pet industry and market indicates the petting activities have been expanded from static to dynamic areas to pursue more well-being and happiness both for the feeders and pets. In this study, we explored the relationships among the pet attachment, the attitude of travelling with pet and happiness. The target populations of our survey are feeders having experiences of travelling, staying in hotels or getting homestays with pets in Taiwan. The collected data is analyzed statistically using the SPSS software and the findings and conclusions are: (1) the pet attachment contributes to the perceived happiness of feeder (2) the pet attachment affects the attitude of travelling with pets (3) the travelling with pet has positive correlation with happiness (4) both pet attachment and travelling with pet have positive correlation with happiness (5) the travelling with pet functions as a mediator between the pet attachment and happiness. According to the findings of this study, we suggest the government should face on the issues of accommodation of travelers with pets and should revise related laws and acts accordingly to establish a more friendly legal condition for pet feeders. It may reduce the pet abandonment rate and promote the attitude of travelling with pet and happiness of pet feeders.