题名 |
水上休閒場館中小學生服務品質、滿意度及回購意願之研究-量表編製 |
并列篇名 |
Pupil Service Quality, Satisfaction and Repurchase Intention Aquatic leisure Venues - Scale Development |
作者 |
蔡幸玲(Hsing-Ling Tsai) |
关键词 |
水上休閒場館 ; 服務品質 ; 滿意度 ; 回購意願 ; Water recreation venues ; service quality ; satisfaction ; repurchase intention |
期刊名称 |
國際休閒遊憩與運動管理發展趨勢研討會專刊 |
卷期/出版年月 |
2013(2013 / 12 / 20) |
页次 |
13 - 24 |
内容语文 |
繁體中文 |
中文摘要 |
本研究旨在編製一份具有良好信、效度之量表,以作為瞭解中小學學生對水上休閒場館之服務品質、滿意度及回購意願之相關研究時參考。本研究採便利抽樣方式,以到朴子活水氧身館游泳之國小及國中學生為研究對象。研究採問卷調查法,問卷內容包含基本資料、對場館軟、硬體服務品質、滿意度及回購意願等四大部分。調查時間自102年3月至4月間,共發出280份問卷,回收268份,剔除無效問卷8份,有效問卷計260份,回收率為92.9%。資料經SPSS12.0電腦軟體進行分析,研究結果顯示:除了題項a14之p值為.312,與量表總分之積差相關值為.097,予以刪除外,其他所有題項皆達顯著差異,表示皆具有鑑別度,均能鑑別出不同受詴者的反應程度。另外3個量表總解釋變異量在63%~75%之間,Cronbach α值介於66%~92%之間,表示此3個量表皆具有良好的信效度。 |
英文摘要 |
This study aimed to develop a good reliability and validity of the scale, when the primary and secondary school students in service quality water sports stadiums , research satisfaction and repurchase intention as to understand the reference . In this study, convenience sampling approach to the small country Putz oxygen flowing water body shop and junior high school students swimming for the study. Study used questionnaires, questionnaire contains basic information on the venue soft, four major hardware service quality , satisfaction and repurchase intention and so on. Investigation time period from March to 102 in April , issued a total of 280 questionnaires, 268 , excluding eight invalid questionnaires , 260 valid questionnaires total recovery of 92.9 %. Data were analyzed by computer software SPSS12.0 , the results show : In addition to the questions of the p value of .312 a14 , with the total score of the Pearson correlation is .097 , be deleted , all other items are up significantly title differences are expressed with discrimination , can identify the different subjects of the degree of reaction. Another three scales of the total explained variance between 63% ~ 75%, Cronbachα value between 66% -92%, which means that all the three scales have good reliability and validity. |
主题分类 |
社會科學 >
體育學 社會科學 > 管理學 |