Application of Theory of Planned Behavior on Travel Intention of People with Physical Disability

以計劃行為理論探討肢障人士的旅遊行為意圖

張月蓉(Yueh- Rong Chang)；陳朝鍵(Chao-Chien Chen)；湯大緯(Ta-Wei Tang)

肢障人士 ； 計劃行為理論 ； 無障礙旅遊 ； 旅遊資訊搜尋 ； accessible tourism ； disability ； the Theory of planned behavior ； travel intention

國際休閒遊憩與運動管理發展趨勢研討會專刊

2013（2013 / 12 / 20）

263 - 294

英文

本研究以問卷調查法進行資料蒐集，以年滿19歲以上，擁有殘障手冊的肢障朋友為對象，發放了740份問卷，收集了710份有效問卷，回收率95.9%。研究結果發現受試者多為年齡以五十歲以上有重度手冊的已婚男性；具高中職以上學歷；每月收入以20000元以下;多數受試者有10次以上旅遊過夜經驗,每年在旅遊活動的花費多數少於20000元以下。本研究以迴歸分析來瞭解肢障人士旅遊行為意圖的因素，「態度」、「主觀規範」、「察覺行為控制」三個變項皆達顯著水準，特別是「態度」影響力最大，「察覺行為控制」次之。結果顯示計畫行為理論之旅遊行為意向模式，整體配適度良好。在這模式中發現三者呈現正相關。此結果與Ajzen（1991）的看法一致。根據研究分析結果提出建議，以提供相關單位未來之參考。

In last decay, researches on accessible tourism have been one of the foci in tourism. This study attempted to test the applicability of the theory of planned behavior (TPB) model using its constructs on travel intention of people with physical disability. The study sample comprised 740 respondents. After the eliminations, our sample consisted of 710 with high responding rate (95.9%), in which the most respondents were primarily married, aged, educated, low-paid people with severe disability. Regression analysis was performed to test the hypotheses as well as to examine the contribution of independent variables in influencing the dependent variable. The regression analysis tested the influence of all predictors on travel intention. The results also indicated that attitude, subjective norm, and perceived behavioral control have positive and significant impact on travel intention of people with physical disability at significant level. The data indicated the same result as Ajzen (1991). Finally, implications and suggestions for future research are discussed.