運動也要微電影

Sports Have Micro Film

周靈山(Ling-Sham Chou)

運動 ； 微電影 ； 傳播媒體 ； media ； sports ； micro-film

國際休閒遊憩與運動管理發展趨勢研討會專刊

2013（2013 / 12 / 20）

351 - 357

繁體中文

今年上半年，台灣開始吹起搶拍微電影（Micro film）風潮；2012年4月全家便利商店力邀九把刀編劇，新銳導演程孝澤操刀，由偶像劇明星柯佳嬿、張睿家及職棒球星彭政閔（恰恰）演出網路愛情微電影「永遠都想你管我」，結果大受好評；影片成功大大提升了民眾對全家75%的好感度，而拍攝形象微電影就是企業向公眾展示實力、社會責任和使命感的廣告，透過大眾和影片進行深層的交流，增強企業的知名度，產生對企業的信賴感。然而運動也需要這股3分鐘的網路運動劇情微電影，來帶動全民運動風氣與熱潮，使觀眾對運動產生興趣。觀眾對微點影劇情投入程度越高，產生的影響就越大，期望透過這股風潮帶動台灣全民不管走到哪個籃球場、游泳池、運動公園，到處都在運動。

In the first half of this year, Taiwan began blowing micro film (Micro film) trend, FamilyMart for the first time Internet communication companies to enable new ideas - ＂ Family Support Your Life＂, please Giddens screenwriter, film cutting-edge country Director Cheng Xiaoze surgeon from acting class Alice Ko and Ray Chang performed network drama, ＂you never want to control me＂ last April, the result got a highly acclaimed. Its series of films also successfully raised 75 percent favorability enterprises, and through the Internet, FamilyMart got a chance to in charge of saying, that really different from the past situation which has to join the marketing war with 7-Eleven. But if this were a smash hit to say, by the tremendous response from consumers, the main demographic convenience stores are concentrated in 18 to 35 years, especially from 20 to 29 years for the bulk of this group of young people in terms of youthful invincibility. ＂Sports health＂ is not always the most concerned about the things of life, for which special in-depth study of the family movement of young people's health views and attitudes, found that young people feel difficult to maintain physical health, but can occasionally take exercise, but if make themselves more popular external change, the movement will be willing to work hard and stay healthy. ＂We want consumers to know that health is not so difficult to exercise, but the whole family can support you.＂ However, the movement also needs this kind of three minutes idol drama in Internet sports to promote sport culture and craze.