建構綠色旅館量化評量指標

Construction of evaluation indicators on the Green Hotel

林奇剛(Chi-Kang Lin)；王堅楚(Chien-Chu Wang)；潘明賢(Ming-Shian Pan)；蔣佳穎(Chiang-Ying Chia)；林旭龍(Shiuh-Long Lin)；施君翰(Chun-Han Shih)

綠色旅館 ； 綠色採購 ； 綠色標章 ； 模糊德爾菲理論 ； 重要度與績效評估 ； Green Hotel ； Green Purchasing ； Green Mark ； Fuzzy Delphi Method ； Important-Performance Analysis

休憩管理研究

2卷2期（2015 / 09 / 01）

57 - 83

繁體中文

本研究旨在建構適合臺灣飯店業的綠色旅館評量指標模式，改善旅館經營環境條件，因應現代綠色環境的要求，以減緩全球氣候變遷的加速進行。透過35位包含飯店管理人員、學者及政府官員等不同領域的專家群進行專家半質性訪談，利用模糊德爾菲(FDM)法結合、重要度-績效度分析(IPA)法、成對樣本t檢定等三階段的資料整合與統計數量分析，完成建構綠色旅館量化評量指標。首先，參考行政院環保署的低碳永續家園評量十大機能面向及相關研究的飯店綜合性指標評價模式，篩選出包括綠色運輸、綠色旅館、綠色餐廳、綠色商店與採購及綠色標章認證等5大探討面向，以及28個行動項目、46個建議評量指標群及133個評量指標等具量化的評量準則；其次，透過FDM、IPA及成對樣本t檢定等三階段資料統計數量分析。結果分析顯示，刪除了低於專家共識門檻值的指標群，並經過成對樣本t檢定，合計篩除了8個建議評量指標群，保留36個評量管理指標群與112個具有量化性功能的客觀評量指標及其優先性被確認，完成了綠色旅館評量指標之建構。飯店管理者可以配合政府相關主管機關的政策，並建構飯店專屬的管理模式與評量指標，以改善飯店的環境管理。

The purposes of the present study are to construct and to develop suitability criteria indicators of green hotel for the hotel industry in Taiwan. As well as to improve environmental conditions in hotels in response to the requirements of modern green living environment and to mitigate the acceleration of global climate change. Thirty-five qualitative expert interviews were conducted with senior hotel managers, environmental specialists, and government officials to construct and develop suitability criteria indicators in green hotel, using by quantitative analysis such as Fuzzy Delphi Method (FDM), Important-Performance Analysis (IPA) and Pair-t Hypothesis Test to complete the construction of suitable indicators of green hotel. For item modification, a five function dimensions, including green transportation, green hotel, green restaurant, green stores and purchase and green label were screened out from the low-carbon sustainable assessments by EPA of Taiwan and developing energy conservation and carbon reduction indicators for the hotel industry in Taiwan were by Teng et al., (2012) were referred. Using qualitative expert interviews and a quantitative analysis such as FDM, IPA and Pair-t Hypothesis Test, underlying 118 quantified evaluation indicators in this assessment system were screened out and reconfirmed. The results of this study indicate that hotel managers can coordinate the policy formulated by relevant government authorities, to construct the management model and assessment indicators for the hotel industry and to improve the hotel's environmental management conditions.

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