平板電腦使用行為之研究－UTAUT模型之應用

The Study on Usage Behavior of Tablet PC: Application of the UTAUT Model

10.6627/CIEBM.2015.10.11

簡正昌；謝錦堂

平板電腦 ； 整合性科技接受模式 ； 行為意圖 ； Tablet PC ； UTAUT ； behavior intention

提升競爭力與經營管理學術研討會

10屆（2015 / 05 / 01）

191 - 206

繁體中文

自從蘋果公司在2010年推出平板電腦iPad後，平板電腦成為近年來成長最快的創新資訊科技產品。因此，本研究試圖以科技接受與使用整合模型（UnifiedTheory of Acceptance and Use of Technology, UTAUT）瞭解影響消費者使用平板電腦意圖的關鍵因素，研究結果將有助於平板電腦廠商發展產品創新策略。本研究試圖以問卷調查方法蒐集資料，在正式調查前先以前測淨化調查問卷內容，前測問卷共回收37份，整體信度值為0.875，顯示問卷量表之信度良好，具高度內部一致性，但為了提高調查問卷內容效度，試圖在本次研討會蒐集更多專家的意見，以使本研究更具效度。

Since the Apple Inc. launched the iPad in 2010. The tablet PC becomes one of the fast-growing information technology products in the world. Therefore, this research try to use the Unified Theory of Acceptance and Use of Technology (UTAUT) as the basic foundation to study the behavior of user toward using tablet PC. The outcome of this study could contribute to the tablet PC manufacturing industry for developing product innovation strategy. This study attempts to use survey methods to gather information. Before a formal investigation, a pre-test of questionnaire was conducted to purify the questionnaire content. Totally 37 copies of the questionnaires of pre-test were collected. All constructs of direct determinants of behavioral intention yield high value of reliability (α = 0.875). Based on the result of this reliability analysis, it is able to be concluded that the high degree of internal consistency is existed and the results of all criteria are acceptable. However, in order to improve the content validity of the questionnaire, attempt to gather the views of more experts to make this study more validity.