企業從事社會責任員工是否會與有榮焉？－探討員工知覺企業社會責任與工作敬業之關係

Will corporate social responsibility employees be honored?-Explore the relationship between employees' perception of corporate social responsibility and work engagement

10.6902/JNTUST.202212_9(1).0007

連志剛(Chih-Kang Lien)；黃思綺(Ssu-Chi Huang)；內山知美(Uchiyama Tomomi)；葉伊雯(Yi-Wen Yeh)

員工知覺企業社會責任 ； 公司形象 ； 組織認同 ； 工作敬業 ； employee perception of corporate social responsibility ； company image ； organizational identification ； work engagement

中科大學報

9卷1期（2022 / 12 / 01）

131 - 147

繁體中文

近年來越來越多的研究關注在員工知覺企業從事社會責任，對於員工的行為所造成之影響，因此本研究認為釐清企業從事社會責任是否會影響員工的工作敬業，是相當重要的議題。本研究基於社會認定與社會交換理論，分別從組織內外兩個面向來討論公司形象與組織認同是否為員工知覺企業社會責任與工作敬業之中介變數。本研究採用問卷調查法，以各產業共406位員工做為研究對象，總計回收368份有效問卷。研究結果發現，員工知覺企業社會責任中的經濟層面、道德層面與裁量層面對工作敬業具有正向顯著效果，而「法律層面」對工作敬業影響則不顯著。由此結果可以得知，企業若是因受到法律約束而從事企業社會責任對提升員工工作敬業的效果較差，在中介效果部分，員工知覺企業從事社會責任確實會分別透過公司形象與組織認同增加與工作敬業之關係。本研究建議管理者應提供更多機會讓員工實際參與企業從事的社會責任，如此不但能提升公司形象與增加員工對於組織的認同，更能提升員工之工作敬業。

The employee's perception of business engaging in corporate social responsibility and how it impacts the employees' behavior has become a focus for recent research. This study believes that it is imperative to clarify whether corporate social responsibility will affect employees'work engagement. Based on social identity theory and social exchange theory, this study discusses whether the corporate image and the organizational identification are the intermediary variables of employees' perception of corporate social responsibility and work engagement from both inside and outside of the organization. The questionnaire is adopted for this research, which takes a total of 406 employees in various industries as the research objects and collects 368 valid questionnaires. The study found that the economic,moral, and discretionary aspects of employees' perception of corporate social responsibility have a positive and significant effect on work engagement, while the ＂legal aspect＂ has no significant impact on work engagement. Therefore, from the research findings this study concluded that the business engaging in corporate social responsibility due to legal constraints has a poor effect on improving employees' work engagement. In the aspect of mediating effect, employees' perception of business engaging in corporate social responsibility will enhance its relationship with work engagement through corporate image and organizational identification respectively. This study suggests that managers should provide more opportunities for employees to practically participate in corporate social responsibility to enhance the corporate image and increase employees' organizational identification, thereby employees' work engagement.

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