文學主題音樂對於博物館參觀經驗之影響－以賴和紀念館為例

Influence of Literature Music on the Museum Visitor Experience: A Case Study of the Laiho Memorial Museum

10.6686/MuseQ.2017.31.3.1

蔡振家(Chen- Gia Tsai)；杜薇(Wei Du)；陳佳利(Chia-Li Chen)

文學展示 ； 音樂與展示 ； 觀眾研究 ； 博物館經驗 ； 博物館記憶 ； literature exhibition ； music and exhibition ； visitor studies ； museum experience ； museum memory

博物館學季刊

31卷3期（2017 / 07 / 01）

5 - 29

繁體中文

音樂可以對聽眾的認知與情緒造成複雜影響，因此，博物館內的音樂使用及其功能，在實務與理論層面皆值得重視。本研究以賴和紀念館為研究場域，探討觀眾在聆聽由賴和作品改編的文學主題音樂 (literature music)之後，其情感、記憶、參觀經驗受到什麼影響，針對20 位觀眾進行質性訪談，並於參訪後一個月進行電話訪談。訪談資料分析顯示，博物館中的文學主題音樂對於觀眾參觀經驗的影響包括：融入時代精神、領會賴和的文學精神、促進情感共鳴、增加學習動機、強化對於展覽的長期記憶。值得注意的是，文學主題音樂除了影響觀眾的情感記憶之外，也促進對賴和作品的不同詮釋。本文指出，未來博物館應積極與音樂研究者及創作者合作，藉由展示主題與歌曲的結合，來豐富觀眾的博物館經驗和情感記憶。

Music has complex cognitive and emotional effects on listeners. Therefore, the uses and functions of music within museums deserve detailed examination, both in the practical and theoretical aspects. The aim of this study was to investigate the use of literature music at the Laiho Memorial Museum, specifically its effects on visitors' emotions, memory, and museum experience. Qualitative interviews were conducted with 20 visitors, with follow-up interview implemented via telephone one month after the museum visit. The data collected from these interviews show that literature music had the following effects: deeper experience of the zeitgeist, more profound understanding of the spirit of Lai Ho's literary works, emotional contagion, increased learning motivation, and enhanced long-term memory of the exhibition. Literature music not only influenced visitors' emotional memories, but also facilitated various interpretations of Lai Ho's literary works. This study suggests that museums should seek stronger collaboration with music researchers and creators in the future, and enrich the museum experience and emotional memories of museum visitors through the combination of exhibition and songs.

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