沈浸式科學展覽的媒體形式與訊息溝通－巴黎「感官奧德賽」展的個案研究

Immersive Science Exhibition Media Forms and Message Transmission: A Case Study of "L'Odyssée sensorielle"

10.6686/MuseQ.202304_37(2).0002

張婉真(Wan-Chen Chang)

沉浸式展覽 ； 感官體驗 ； 留言本 ； 感官奧德賽 ； immersive exhibition ； sensorial experience ； visitor books ； L'Odyssée sensorielle

博物館學季刊

37卷2期（2023 / 04 / 01）

25 - 41+43

繁體中文;英文

「沈浸式展覽」是近年來在報章媒體日益頻繁出現的一個名詞，經常用以指涉特定類型的展覽：亦即以多媒體投影在大型布幕上，營造聲光變化的展覽。所謂的沈浸，主要在於強調這類展覽具有全方位環繞觀眾，並促使觀眾沈浸其中之效果。本文以法國國立自然史博物館「感官奧德賽」展為個案，探討沉浸式科學展覽的媒體形式與訊息溝通。文章首先說明沈浸式展覽的定義與類型，以論證類似個案這種多媒體投影的展覽做為沈浸式展覽的代表性與特色。文章其次分析此展的媒體形式，說明個案展覽如何營造栩栩如生以及沉浸感。之後文章則以分析觀眾留言的方法，企圖瞭解個案展覽的觀眾對於展覽訊息溝通的評價。研究結果認為，儘管觀眾評價相當正面，但依然提出許多日後規劃此類型展覽時值得參考的建議，包括不同感官體驗的媒介、動線的控制、敘事的設計等。

"Immersive exhibition" is a term that has frequently appeared in the news media in recent years. It refers to a specific type of exhibition with large-screen multimedia projection and variations in sound and light. The so-called "immersive effect" is due to the audience being surrounded by the exhibition media. The "L'Odyssée sensorielle" exhibition of the National Museum of Natural History in Paris serves as a case study to explore media forms of and message transmission in immersive science exhibitions. First, the definition and types of immersive exhibitions are introduced, to demonstrate the representativeness and characteristics of exhibitions that are similar in nature to the case exhibition. Second, the media forms of the case exhibition were analyzed, to describe how its lifelike quality and immersive effect were developed. In addition, visitor comments were used to understand how visitors viewed the message transmission of the case exhibition. According to the results, although visitor evaluations were quite positive, some suggestions are worth referring to when planning this type of exhibition in the future, especially in terms of the media used to create sensorial experiences, visitor route control, and narrative design.

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