以景觀評估中之經驗學派方法探討部落客對日月潭之景觀體驗

Using Experiential Paradigm of Landscape Evaluation to Explore Bloggers’ Affective Experience in Sun Moon Lake

陳佩君(Pei-Chun Chen)；呂文博(Wen-Bor Lu)；歐聖榮(Sheng-Jung Ou)

經驗學派 ； 內容分析 ； 情緒體驗 ； 部落格 ； 景觀評估 ； Experiential Paradigm ； Content Analysis ； Affective Experience ； Blog ； Landscape Evaluation

造園景觀學報

20卷1期（2014 / 07 / 01）

23 - 41

繁體中文

部落格是遊客記錄與分享真實旅遊經驗的地方，亦可做為研究者分析旅遊議題的相關資料來源。透過景觀評估方法中的經驗學派方法，部落格文章是否呈現人與景觀互動的結果是值得關切的研究議題。本研究分析旅遊部落格內容，文章收集自雅虎奇摩部落格，以“日月潭”為關鍵字搜尋，篩選獲得39篇文章。經內容分析法了解日月潭之景觀元素、感受與情緒。研究結果顯示人們對於日月潭國家風景區景觀元素描述以視覺元素最多，水、山、船、建築物、雲霧、拉魯島、光影較具代表性。對日月潭的整體感受以山、水、霧造成融入感且引發美麗、愉悅、漂亮之情緒為多；水、霧、光影形成之寧靜感則引發悠閒、平靜之情緒。研究證實景觀評估中的經驗學派的確能更深入地瞭解人與景觀互動的過程與結果；透過景觀元素與體驗結果的分析，亦可得知該風景區應當重視的景觀元素。

The blog is an internet space which can be used to record and share personal’s real travel experiences. The provided information can be used to analyze the tourism related issues. This study specifically evaluated the information of blog articles in which present the interaction between human and the landscape. The approach of evaluation was through the experiential paradigm. This study analyzed the content of articles in the travel blogs which were collected from the Yahoo blog, the major blog web site in Taiwan. Thirty nine articles were selected for the given key word ＂Sun Moon Lake＂. Through content analysis, the articles were analyzed to identify the landscape elements of Sun Moon Lake, and to understand feelings and responses of traveler. The results showed that people described more in visual elements, such as water, mountains, boats, buildings, clouds, Lalu Island, light and shade for the landscape. The overall feeling of Sun Moon Lake was ignited from feeling to the mountains, water, and fog. After properly united personal feelings and emotions, the sense was led into a fantasy image with descriptions as beautiful, pleasant, or pretty; the sense of tranquility and calmness was related with water, fog, light and shade. Finally, the study verified the experiential paradigm of landscape evaluation can provide more in-depth information about the interaction between human and landscape. The result of analysis in the landscape elements and traveler experience can also help managers understand and identify the major landscape elements of the scenic area.

1. 衣若芬(2006)。瀟湘八景─地方經驗‧文化記憶‧無何有之鄉。東華人文學報，9，111-134。
   連結：
2. 李維倫、賴憶嫺(2009)。現象學方法論：存在行動的投入。中華輔導與諮商學報，25，275-321。
   連結：
3. 陳貞吟、盧庭韻(2008)。旅遊部落格之目的地行銷意涵─以淡水為例。觀光休閒學報，14(2)，135-159。
   連結：
4. Bishop, I. D.,Ye, W. S.,Karadaglis, C.(2001).Experiential approaches to perception response in virtual words.Landscape and Urban Planning,54,115-123.
5. Magnini, V. P.,Crotts, J. C.,Zeher, A.(2011).Understand customer delight: an application on travel blog analysis.Journal of Travel Research,50(5),535-545.
6. Ohta, H.(2001).A phenomenological approach to natural landscape cognition.Journal of Environmental Psychology,21,387-403.
7. Russell, J. A.(1980).A circumplex model of affect.Journal of Personality and Social Psychology,39(6),1161-1178.
8. Russell, J. A.,Lanius, U. F.(1984).Adaphation level and the affective appraisal of environments.Journal of Environmental Psychology,4,119-135.
9. Schroeder, H. W.(2007).Place experience, gestalt, and the human-nature relationship.Journal of Environmental Psychology,27,293-309.
10. Scotta, A.,Carterb, C.,Brown, K.,Whited, V.(2009).Seeing is not everything: exploring the landscape experiences of different publics.Landscape Research,34(4),397-424.
11. Skar, M.(2010).Forest dear and forest fear: Dwellers' relationships to their neighborhood forest.Landscape and Urban Planning,98,110-116.
12. Swanwick, C.(2009).Society's attitudes to and preferences for land and landscape.Land Use Policy,26,62-75.
13. Tveita, M.,Odeb, Å.,Frya, G.(2006).Key concepts in a framework for analysing visual landscape character.Landscape Research,31(3),229-255.
14. Zube, E. H.,Sell, J. L.,Taylor, J. G.(1982).Landscape perception: research, application and theory.Landscape Planning,9,1-33.
15. 王石番(1999)。傳播內容分析法─理論與實證。台北市:幼獅。
16. 吳明哲(2009)。博士論文(博士論文)。嘉義，嘉義大學管理研究所。
17. 李佩璇(2009)。碩士論文(碩士論文)。台北，世新大學口語傳播學系。
18. 李開然、央．瓦斯查(2009)。組景序列所表現的現象學景觀：中國傳統景觀感知體驗模式的現代性。中國園林，5，29-33。
19. 林義男譯、陳淳文譯、Weber, W. P.(1989)。內容分析法導論。台北市:巨流。
20. 侯錦雄、林宗賢(1997)。日月潭風景區視覺景觀元素與旅遊意象關係探討。戶外遊憩研究，10(1)，1-15。
21. 黃宗成、吳忠宏、高崇倫(1990)。休閒農場遊客遊憩體驗之研究。戶外遊憩研究，13(4)，1-25。
22. 黃茂容(1989)。溪頭森林遊樂區遊客對自然環境的情緒體驗。戶外遊憩研究，2(2)，31-50。
23. 蔡鳳兒(2005)。碩士論文(碩士論文)。嘉義，南華大學旅遊事業管理研究所。
24. 聶筱秋譯、胡中凡譯、Bell, P. A.、Greene, T. C.、Fisher, J. D.、Baum, A.(2003)。環境心理學。新店市:桂冠。
25. 譚容培(2004)。論情感體驗與情感表現。湖南師範大學社會科學學報，33(5)，33-38。

1. 高育芸、李英弘(2015)。探討遊客屬性對島嶼旅遊地景觀體驗的影響—以澎湖群島為例。造園景觀學報，21(1)，33-53。
2. 蘇愛媜,連得傑,沈立(2022)。以Instagram照片探討老屋咖啡店視覺元素對情緒體驗及偏好之影響。造園景觀學報，26(1)，1-23。