牌誌色彩之環境適合度與視覺偏好之探討：澎湖地區都市、鄉村、與自然環境的比較

The Discussion of the Environmental Adaption and Visual Preference of Color of Interpretative Signs: The Comparison Among Urban, Country and Nature Area in Penghu

謝宗恒(Chung Heng Hsieh)；高育芸(Yu Yun Kao)

牌誌 ； 色彩偏好 ； 環境適合度 ； Sign ； color preference ； Environmental adaptation

造園景觀學報

22卷2期（2018 / 06 / 01）

49 - 72

繁體中文

本研究主要了解在遊憩環境背景與牌誌色彩組合下，人們對於不同色彩的牌誌與不同環境背景的偏好與適合度評價。本研究以焦點團體方式將澎湖劃分成三種環境類型，並篩選牌誌色彩，運用模擬解說牌誌色彩配置，透過問卷瞭解潛在使用者對牌誌的色彩偏好及適合度，評估量表以七點尺度進行度量，樣本數共201份。研究結果顯示不同環境背景與牌誌色彩組合的確會影響受測者對於偏好及適合度的判斷。在都市及鄉村環境中設置藍色牌誌的偏好明顯高於其他顏色。無論是設置哪一種顏色的牌誌，在自然的環境中都是不被偏好的。至於牌誌色彩環境適合度則被應證可以預測視覺的偏好。

This study aimed to understand the environmental adaption and visual preference of color of four interpretative signs in three different recreational environments. We used the focus group method to classified Penghu's landscape environments into three different categories, and also choose the color of interpretative signs. Photos depicting different recreational environment and colors were simulated by Adobe Photoshop used as a stimulus to assess environmental adaption and visual preference. 201 participants were asked to rate each photo for environmental adaption and their preference using a seven point Likert scale. The result showed that environment and signs color both affected the assessment of preference and adaptation of simulation images from the participants. The participants preferred the blue color interpretative sign than other colors in the city and country environment, and these four color interpretative sign were all not preferred in natural environments. The result also showed that the environmental adaption to interpretative sign could predict visual preference.

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