以聯合分析法探討中高齡者對鄰里公園環境屬性的偏好

An Application of Conjoint Analysis to Preferences of Middle-aged and Elderly People for Environmental Attributes of Neighborhood Parks

蔡承宏(Cheng-Hung Tsai)；張伯茹(Po-Ju Chang)

中高齡者 ； 聯合分析 ； 圖片表示法 ； 整體輪廓法 ； 市場區隔 ； Middle-aged and Elderly ； Conjoint Analysis ； Pictorial Representation ； Full-profile ； Market Segmentation

造園景觀學報

24卷2期（2020 / 06 / 01）

1 - 22

繁體中文

世界衛生組織曾提及活躍老化、高齡友善城市等概念可得知都市綠地對於人類晚年生活扮演了重要角色，資源有限，縣市政府在分配預算至每一個鄰里公園時所剩的資金固然無法在短時間內進行公園整體的改善，本研究以聯合分析了解中高齡者對鄰里綠地空間的哪些環境屬性更為重視或需要，以建立未來進行公園改善項目的優先順序。研究結果發現中高齡者到訪鄰里公園時最在意夜晚照明程度（相對重要性27.156%）、其次為廁所有無（相對重要性12.215%）、喬木所形成的陰影（相對重要性10.007%）。期望本研究結果未來可應用於進行鄰里公園新建或改善時參考，將資源最有效地運用。

The World Health Organization once mentioned the concepts of active aging and elderly friendly cities. It can be seen that urban green space plays an important role in human life in later life. Resources are limited. The county and municipal governments cannot allocate the budget to each neighborhood park. To improve the overall park within a short period of time, this study uses a joint analysis to understand which environmental attributes of the green space of the neighborhood are more or more important to the middle-aged and elderly people, so as to establish the priority of future park improvement projects. The results of the study found that middle-aged and senior citizens paid the most attention to the degree of night lighting (relative importance 27.156%), followed by the presence or absence of toilets (relative importance 12.215%), and shadows formed by trees (relative importance 10.07%). It is expected that the results of this study can be used as a reference for the construction or improvement of neighborhood parks in the future, and the resources will be used effectively.

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