愈愛愈複雜？複雜性與景觀視覺偏好之因果關係再檢視

Re-examining the Causality between Complexity and Landscape Visual Preference

姜雲(Yun Jiang)；郭怡君(Yi-Chun Kuo)；鄭佳昆(Chia-Kuen Cheng)

景觀視覺偏好 ； 主觀複雜性 ； 客觀複雜性 ； visual landscape preference ； subjective complexity ； objective complexity

造園景觀學報

25卷1期（2021 / 04 / 01）

29 - 45

繁體中文

複雜性與偏好之關係在心理學領域已經證明有因果關係存在；在景觀領域中，複雜性已被發現是影響景觀視覺偏好的重要因子。然而，近期心理學研究卻指出反向因果的可能性，也就是偏好有可能影響感知複雜性。過去一些研究認為情緒喚起和情緒向性會影響選擇性注意力和視覺處理，導致較偏好的圖片會被認為更複雜。本研究認為這樣的現象在景觀領域也應該存在；因此，以景觀照片對受測者進行偏好與感知複雜性的評估，並藉由客觀的複雜性測量方法分析三者間之關聯。研究結果顯示，雖然偏好與主觀複雜性無顯著相關，不過客觀複雜性與偏好、主觀複雜性皆為中度相關。故可推測兩種複雜性對於偏好有不同的效果及關係，以客觀複雜性作為景觀偏好的前置因子較為適合。

Relationship between complexity and preference have been proved to have a causal relationship in psychology. In landscape field, complexity is found to be an important factor influencing landscape visual preference. However, recent psychological study indicated the possibility of reverse causality, that is, preference affects perceived complexity. Some researchers believed the effect of emotional arousal and valence on selective attention and visual processing, so the prefer pictures are often considered more complicated subjectively. The current study believed there should be same phenomenon in landscape field. Hence, this study collected subjects' preference and complexity evaluations on landscaped photos, and analyzed the relationship between the three objects by objective measurement methods of complexity. Although the results did not show significant relationship between preference and subjective complexity, objective complexity was moderately related to subjective complexity and preference. Therefore, the two types of complexity might have different relationships with preference, and it is more appropriate to use objective complexity as the pre-factor of landscape preferences.

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