探究沿海遊客回應氣候變遷的親環境行為意圖－以小琉球為例

Comprehending Tourists' Pro-environmental Behavioral Intentions to a Coastal Destination Regarding Climate Change: The Case of Liuqiu

林宗賢(Chung-Hsien Lin)；葉源鎰(Yuan-I Eric Yeh)；林錦玲(Jiin-Ling Lin)；王維靖(Wei-Ching Wang)

行為改變系統 ； 氣候變遷知覺 ； 旅遊目的地衝擊知覺 ； 氣候變遷態度 ； Behavioral change system ； Climate change perception ； Perceived destination impacts ； Climate change attitude

造園景觀學報

26卷2期（2023 / 08 / 01）

16 - 28

繁體中文;英文

沿海觀光旅遊特別容易受到氣候變遷的影響，瞭解遊客回應氣候變遷的行為非常重要。本研究的目的為探討沿海遊客對氣候變遷的知覺、氣候變遷對旅遊目的地衝擊知覺、氣候變遷態度與參與親環境行為意圖間之關係。透過收集旅遊社群評論的定性資料與現地調查的定量資料，分析結果顯示遊客的氣候變遷知覺和旅遊目的地衝擊知覺是影響其氣候變遷態度的重要預測因素。此外，與上述兩個預測因素相比，氣候變遷態度對遊客親環境行為意圖有更大的影響力。上述成果強調在制定永續旅遊發展政策和實踐時，考慮遊客對氣候變遷看法和評價的重要性，且有助於了解行為改變系統理論在氣候變遷背景下的應用，並為沿海旅遊目的地管理組織提供擬定有效環境保護策略來減輕氣候變遷影響之參考。

A coastal destination is particularly vulnerable to climate change, and it is important to understand the attitudes and behaviors of coastal tourists in response to climate change. The purpose of this study is to examine the relationship between coastal tourists' climate change perceptions, perceived destination impacts, attitudes toward climate change, and intentions to engage in pro-environmental behaviors. Using qualitative data from online travel community reviews and quantitative data from a field survey, the analysis revealed that tourists' perceptions of climate change and perceived destination impacts were significant predictors of climate change attitudes; moreover, climate change attitudes had a greater influence on pro-environmental behavioral intentions than these two predictors. These results emphasize the importance of considering tourists' perceptions and attitudes toward climate change in the formulation of sustainable tourism development policies and practices and contribute to the application of behavior change systems theory in the context of climate change. The findings provide a useful reference for coastal tourism management organizations to develop the effective environmental protection strategies to mitigate the effects of climate change on a coastal destination.

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